Genpact is partnering with Coca-Cola Beverages Africa

Introduction

 

Coca-Cola Beverages Africa i.e. CCBA  is no.1 bottler in Africa and also the eighth largest globally in terms of its revenue. This group was formed in July in the year 2016 when the Southern and East Africa bottling operations joined hands and merged themselves. Coca Cola employs ML and AI for devising new product strategies. 

 

It holds the no.1 market position across almost 14 territories such as South Africa, Ghana, Ethiopia, Uganda, Kenya, Zambia, Namibia, Tanzania, Comoros, Mozambique, Mayotte, Eswatini, Botswana and Lesotho.

 

Genpact is a professional services firm which runs globally and this makes business transformation a reality. This mainly focuses on delivering digital information.

 

Partnership

 

It is declared that Coca-Cola Beverages Africa (CCBA) and Genpact are forming a partnership in order to fast-forward CCBA’s competitive growth. This partnership is basically laid on the foundation of CCBA's operations and also Genpact's deep processing skills. 

 

This field of expertise is merged with digital technology which shall make this business transformation real. The concept of multi-function which is capable of performing more than one function, data management, and other functions is introduced. This shall give CCBA a golden opportunity to focus more on its core business.

 

(Must Check: What is the role of technology in business?)

 

According to Markets Insider, the chief executive officer of Coca-Cola Beverages Africa, Jacques Vermeulen mentioned, "Our new shared services organization is key to CCBA's business strategy. Genpact's deep process, domain, digital, and analytics capabilities, combined with its track record of transforming consumer goods and beverage companies, will help us sustain profitable growth and increase our market share"

 

It is expected that it shall extend its horizon even to other countries in Africa. CCBA employees in South Africa hold the upper hand and therefore, it shall transfer to Genpact. 

 

 In addition to the former, it will provide a ray of hope with respect to its new career path options. Vermeulen stated, “We're also delighted that our relationship with Genpact will provide rewarding career opportunities for many of our South Africa associates."

 

The chief executive officer of Genpact, Tiger Tyagarajan comments, "Ever-changing consumer habits dictate the need for beverage companies to drive digital and data-led innovation and build resilient operating models that can adapt quickly to evolving market demands," and added that they are looking forward to “leveraging best practices from our experience with other bottlers to help CCBA implement new ways of working and accelerate its transformation.”

 

The managing director of Coca-Cola Beverages South Africa.Velaphi Ratshefola said, “We are excited that Genpact is partnering with us and expanding its operations locally" Genpact is going to inaugurate a second delivery center in Johannesburg, South Africa. Hence, Johannesburg and Durban are soon going to be added into the list of existing fourteen territories.

 

He concluded, saying that,

"This is in line with our focused customer-centric approach while developing people and communities where we operate. Importantly, the shared services model will enable us to realize our aspiration of sustainable, profitable growth as we adapt to a dynamic, changing environment."