Home Credit India partners with Pine Labs to expand footprint in South and East India

Apr 13, 2022 | Mallika Rangaiah

Home Credit India partners with Pine Labs to expand footprint in South and East India title banner

About The Company


Home Credit India Finance Pvt. Ltd. is a local arm of the international consumer finance provider, that has operations spanning over Europe and Asia, and is focused on promoting financial inclusion in India. 


Home Credit India offers consumer financing services, loans for home appliances, mobile phones, laptops, and two wheeler purchases. Serving customers in India, the company is intent on driving  credit penetration and financial inclusion by providing transparent, easy and accessible financial solutions. 


In late 2020, Home Credit India launched its digital Ujjwal EMI Card which was a part of its collection of digital loan products that had been launched in the past 2 years. The Card offered an instant pre-set credit limit to customers. 


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The Partnership


Home Credit India (HCI) has partnered with Pine Labs, a leading merchant commerce company, with the aim of maximizing access of the digital EMI financing features on its Ujjwal Card to all the HCI platform customers at Pine Labs PoS terminals all across India.


The Pine Labs Point of Sales (PoS)  network will integrate the HCI lending platform all across India to offer an omni channel link for HCI’s offerings.


As stated by Ankush Khosla, the Chief Sales Officer of Home Credit India and as reported by Business Line, this will in turn maximize the number of outlets that can be transacted by the customer of HCI, increase the acceptance of the platform’s Ujjwal EMI card and also enhance HCI’s potential of customer acquisition via the Pine Labs network.


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Home Credit is also hoping for an increase in its footprint when it comes to the south and east region of India. For its first phase, the Ujjwal EMI offering will be available at 18,000 stores, with a starting offer of 5 percent cashback backing it. The offer can be availed on the purchase of mobiles, consumer electronics and home appliances. 

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