Instagram to introduce a separate Reels tab for Indian users

Facebook's photograph sharing application Instagram has now introduced a separate tab for its short video feature Reels, exclusive for users in India, as stated by the organization recently. 

 

The director and partnerships head at Facebook India, Manish Chopra has informed ETtech that India is the primary market in which the organization is introducing the Reels tab owing to the enthusiasm and innovativeness the platform has witnessed in the nation. Chopra also stared that the item is now accessible to the majority of India. 

 

Chopra also mentioned how exclusive and original content from users such as Rasode Mein Kaun Tha's legend Yashraj Mukhate is witnessing unimaginable mimicry. The separate tab is owing to the user's astounding reaction to Reels, as the feature will assist users in discovering fresh creators all the more effectively. 

 

Reels had been introduced in India, two months back in July with India being the fourth nation where Reels was accessible, after Brazil, Germany, as well as France. By August, Instagram had introduced Reels in more than 50 nations, which also included the US. 

 

Chopra also added that discovery via reels has been propelling great follower growth for creative users. 

 

After the Reels feature launch, Instagram has collaborated with MTV for their home game, MTV Home Games, where members needed to partake in a select reels challenge. Alongside this, Chopra stated that Instagram likewise collaborated with Zee Music Company to incorporate the music recordings of 'Shakuntala Devi' on Reels to add popularity on its platform. 

 

The platform as Chopra confirmed, is presently centered around making Reels a pleasurable experience for its users and intending to incorporate more devices later on. We're involving noteworthy personalities as well as creators to utilize their creativity and adopt Reels while communicating around events such as festivals.