10 Data Analytics Tools for Marketing Professionals

In this era of digital innovation, marketing analytics has never been more important to marketing teams. Every successful marketing campaign is based on extensive analysis, which reveals vital insights that drive decisions and accelerate growth.

 

However, managing the huge universe of marketing data may be intimidating for marketing teams, especially without the best marketing analytics tools at their disposal. That's where these ten top marketing analytics tools come in, ready to convert raw marketing data into useful knowledge.

 

This list highlights the greatest marketing analytics tools that empower marketers!

 

Role of Data Analysis in Marketing

 

Data analytics is vital in marketing because it allows you to get insight into past trends, better understand the present market, and predict and make informed judgements about future marketing plans that are more likely to succeed.

 

Today, it is critical to understand your clients' purchase behavior, regardless of the size of your organization. Investing in cutting-edge techniques may seem frightening at first, but data analysis can provide a variety of insights.

 

When the critical components of your marketing are available, it establishes a clear path for growth and accelerates sales development. You may quickly scale your products or services to better suit your target audience's needs. Understanding upcoming trends and being prepared to capitalize on them nearly as soon as they emerge is critical to any marketing strategy.

 

When developing an effective marketing plan for your company, data analytics must be central to your efforts. There are numerous methods to evaluate data and explain the value of data analytics for your business and how it helps you attain your goals. 

 

Also Read | How To Improve Data Transformation To Enhance Data Analytics

 

Types of Marketing Analytics Tools

 

While there are numerous sorts of marketing analytics tools, the majority have the same purpose.

 

That is to assist you in lowering expenses and increasing the profitability of your marketing operations.  Marketing analytics tools fall into the following categories, but are not limited to:

 

1. Web Analytics Tools 

 

Web analytics solutions do exactly what they say: they track your website's user activities. Google Analytics, for example, allows you to track data to assess your website's performance and determine the impact of your marketing activities on traffic and lead conversion metrics.

 

2. Attribution Analytics Tools 

 

Attribution analytics tools enable you to go one step further. They monitor your web activity while also breaking down the barrier between marketing and sales by analysing which channels drive revenue rather than merely clicks and conversions. 

 

3. Call analytics tools

 

In essence, call monitoring analytics allows you to see which ads, keywords, or campaigns are causing the phone to ring. A great tool if you generate leads online but close business offline. 

 

4. Social media analytics

 

Social media is growing, and everyone wants a piece of it. With social media analytics, you can see which efforts generate the highest conversion rates and produce the best outcomes.

 

Also Read | How is NLP used for Marketing Analytics?

 

Data Analysis Tools used by marketing professionals

 

There are numerous marketing analytics tools available that offer to process and extract useful insights from your marketing data. So, to assist you find an appropriate tool for your organization, we've compiled a list of the top data analytics tools

 

1. Coupler.io

 

Coupler.io is a comprehensive data analytics and automation platform that provides dependable solutions and skilled services for effective data management. It enables you to collect, transform, and analyze marketing data so that you can make data-driven decisions. 

 

Coupler.io is not a marketing tool, but it is designed to help you with your marketing analytics and reporting.  First and foremost, it allows data extraction from a variety of marketing sources, including Google Analytics 4, Facebook Ads, Mailchimp, and others. 

 

2. ClickUp 

 

ClickUp enables you to construct dynamic project dashboards that function as both a reporting tool and a task organizer. Edit tasks, make comments, and communicate about a project in one spot.

 

ClickUp readily interacts with a variety of relevant analytics platforms and helps streamline all of your procedures into one simple workflow.

 

Access thousands of customisable templates to analyze your campaign reports quickly and smoothly (check out these QBR templates!)

 

3. Heap

 

Heap is a marketing analytics tool that helps businesses fully understand their customers' digital experiences. It assists in determining what your customers want, allowing you to boost conversion, retention, and satisfaction. 

 

It enables businesses to anticipate how customers will engage with their digital products. You can uncover useful features to incorporate and identify areas for improvement. 

 

Heap enables you to view the complete customer experience, collect data at each touchpoint, and access a wealth of insights. This assists in identifying crucial trends and opportunities.

 

4. Ruler Analytics

 

Ruler is a marketing measurement tool that helps firms gain a complete picture of their customers' journeys. It works by tracking each visitor across many sessions, traffic sources, keywords, and more.

 

When a website visitor converts, whether through a phone call or a live chat session, Ruler sends all of the information it has collected about your lead to your CRM or sales tracker. 

 

5. Domo

 

The Domo platform is best suited for C-level executives working in enterprise firms who want a non-marketing-specific BI tool that can be used across the organization to produce executive level dashboards. Domo is not primarily concerned with data from marketing efforts. It's used for more general business information. 

 

This means that when it comes to company-wide business intelligence and executive dashboards, the software’s capacity is fairly vast, however, it probably isn’t the best choice for the aggregation and visualization for marketing data. Since the marketing integrations are more limited, connectors don’t run quite as deep, leading to the platform being too costly for only the marketing department to use.

 

6. Fathom

 

Fathom is a sophisticated internet analytics tool that protects your digital privacy. It is a cookie-free platform that keeps your important information safe from hackers and third-party programmes. They provide a 7-day free trial, which is sufficient to test out the diverse marketing analytics and privacy tool.

 

7. Whatagraph

 

Whatagraph is a comprehensive marketing analytics platform that enables marketing agencies and professionals to visualize, exchange, and import data to improve their marketing operations. This software was created in 2015 with the goal of reducing complexity in data interpretation and report creation when compared to existing marketing analytics tools.

 

8. Kissmetrics

 

KissMetrics is a robust behavioral analytics tool that gives valuable information about user interactions on your website. It assigns unique IDs to website visitors and tracks interactions like clicks, pages browsed, and conversions.

 

9. Leadfeeder

 

Leadfeeder identifies which businesses visit your website, even if they never fill out a contact form or send an email. It detects companies that visit your website and collects contact information from individual visitors to that company. 

 

You can even sync leads to your CRM and monitor which web sites they’re visiting, allowing you to reach out to them with laser-targeted sales campaigns.

 

10. Oribi

 

Oribi is another analytics solution that allows you to measure user conversions, engagements, and sales without the need for sophisticated coding on your website. Unlike Google Analytics, Oribi transforms your data into actionable insights rather than merely displaying it and leaving you to handle the reporting.

 

Final Words

 

Finding the correct marketing analytics tool is a critical undertaking that should be given careful thought. 

 

So, we think the list above is sufficient to begin your search. Most of the products on this list are equivalent to Google Analytics. They are more concerned with tracking your website visitors' conduct than with developing a picture of your customer journeys and marketing impact.

 

Ruler, on the other hand, adds value by tracking individual visitors' movements and assisting in the coordination of your online and offline touchpoints. 

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