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10 Uses of Augmented Reality in Retail

Soumyaa Rawat
May 24, 2022

Have you ever wondered what technology can do to you and your daily life? Well, the answer is that you cannot even imagine what technology holds in the store for you.

While AI and other technological advancements have taken the world by surprise, augmented reality has emerged as a game-changer in a world where imagining such a concept was a distant dream. When it comes to augmented reality, innovation and experimentation are the key to this concept.

Simply put, augmented reality is an enhanced display version of the real world that can be accomplished using digital elements, sound, and other sensory arrangements in order to create a parallel world.

At large, Augmented Reality (AR) is an interactive version of the real-world setting that is simply enhanced by digital elements. With the help of computer-generated perceptual elements and 3D technology. A total of 3 elements constitute the augmented reality concept.

These are - a blend of the real and virtual world, real-time interactive elements, and 3D perception of the real world. While the real-time world exists in augmented reality, it is slightly different as compared to the physical world in terms of interactivity and usability.

For instance, imagine you are present in a physical shopping mall where you are trying on different clothes. To try on these clothes, you have to be physically present in the shopping mall.

Now, imagine you are sitting in the comfort of your home and you can easily try on clothes with the help of augmented reality. Want to know more? Let us move on to the next segment.

How does Augmented Reality Work?

In reality, the world of augmented reality is no different than our physical world. However, the 3D aspects and other virtual elements add to the specialty of this concept and that is how it is used worldwide in numerous sectors.

One such sector is the retail sector wherein augmented reality is used widely on the basis of its applications and reliability. Yet, it is important for us to understand the way this concept works before moving on to its uses.

The basic difference between virtual reality in retail and augmented reality is that the latter operates in the physical world by augmenting its elements with digital technology. However, the virtual world is an altogether different place for you to experience technology.

That said, augmented reality works in various ways without making you skip out of the real world. This can be experienced by a lot of augmented reality devices powered by the internet - laptops, smartphones, digital mirrors, and head-mounted displays. By using computer vision technology, one can not only experience augmented reality but also become a living part of it.

Uses of Augmented Reality in Retail

In this segment, we will be discussing how augmented reality is used in the retail sector to make it more efficient and usable for the masses. The uses of augmented reality in retail are as follows -

Uses of Augmented Reality in Retail

Product Catalogs

One of the biggest uses of augmented reality in the retail sector is that of portraying product catalogs to the customers of a particular brand. Imagine you are sitting at home and getting access to a real-time product catalog enhanced by virtual elements that do not need you to go out to the store.

That is what augmented reality does to you. When you are thinking of purchasing any product, then you can simply switch on to the product catalog powered by augmented reality and that is how you can experience enhanced use of augmented reality in the retail area.

Window Shopping

Another major use of augmented reality is that it allows you to do window shopping without actually roaming around in showrooms. This is only possible because of AR in fashion retail that allows you to experience the real world with digitally added elements.

That said, window shopping allows retail brands to provide services to their customers without having to bother them. This leads to our next use of augmented reality in retail.

Virtual Fitting Rooms

If one can do window shopping, then why can’t one try out the product virtually? Virtual fitting rooms, a part of virtual reality in fashion, are an innovation of augmented reality that let you try on clothes, accessories, and makeup products without actually trying them on physically.

This is in contrast to what you actually do in the real world. For instance, you can try on a lip color without even trying it on your hand or your lips. All you need to do is provide access to the digital camera, put your face in front of the camera, and let augmented reality do its work.

The invention of virtual fitting rooms is one of the most exciting innovations that mankind has led to with the advancement of technology and the emergence of augmented reality.

Virtual Reality Stores

Ever ordered your groceries from an e-commerce platform that delivers them in 10-15 minutes? Well, virtual reality stores are way more advanced than these stores as well.

With the help of augmented reality, virtual reality stores let you get access to the 360-degree view of a store, pick items from the racks, and purchase them online.

What this means is that while you are sitting in your bed, you can simply turn to your virtual reality store, shop from the cart, and buy the desired products. All in all, you can get beyond the ‘add to cart’ system and experience a virtual store in reality to get a full hang of augmented reality.

Establishing Customer Loyalty

Through augmented reality technology, brands can extend customer loyalty and make their consumers experience better technology at hand. This is how the retail industry has also transformed as compared to the traditional tactics for achieving customer loyalty.

Perhaps making customers stay loyal to your brand was never this easy. All thanks to augmented reality, the retail sector can become more efficient and highly profitable for brands to run their business and do the best they can.

Lessen Return Hassles

Have you ever purchased a dress and received it in a smaller size or a distorted real image? This is prone to happen in the case of e-commerce trade.

Whenever we purchase any item from e-commerce platforms, the chances of returning that product are quite high as the reality of the product can only be known once we get to touch and experience it in our hands.

However, with augmented reality and virtual fitting rooms, we can always try the item there itself, and thus, the chances of returning the product are low. The lower return hassle is what benefits the application of augmented reality in retail as consumers repeatedly tend to return products after buying them and finding out their reality.

What originally is a big problem can turn out to be a minimized hassle with the help of advanced technology in the realm of augmented reality.

High-End Services

Owing to the technology features that have emerged as a result of augmented reality, retail brands can now provide high-end services to their customers without any trouble.

The best part about augmented reality is that the user does not need to be highly tech-savvy to know how to operate gadgets powered by augmented reality. All they need to do is follow instructions for the particular retail brands, access their AR applications, and get started with the world’s most awaited technology.

The use of high-end services also makes technology more accessible for users worldwide and thus, leads to a user-friendly interface. Customers can access AR via several gadgets like smartphones, laptops, and tablets.

Product Visualization

Another use of augmented reality is that it allows the user or the customer to visualize the overall specs of a particular product. This includes checking out its look, quality, and various colors or variations if any are available.

Thus, the product visualization in relation to augmented reality is more beneficial for retail brands to allow users to get a whole idea of the product they are about to purchase.

In the era of the global pandemic, the product purchasing power declined gradually as a result of the consumers’ inability to see, feel, and look at the product closely. However, with augmented reality, this changed instantly and has emerged as one of the most powerful tools to kickstart the hiatus of the retail industry.

Digital Mirror

Yet another application of augmented reality in the retail world is that of digital mirrors. Ever imagined the risk of a mirror hung in a trial room? Well, the good part is that you have to no longer do so.

With digital mirrors equipped with augmented reality, you can easily stand in front of the mirror, and look at a reflection of yourself while changing and adjusting the brightness level or other such elements.

That said, a digital mirror is not only an upgraded version of the real-world mirror that we use in our daily lives, but it is simply an upgraded version of the technology that we can get hold of, thanks to this technology.

Advertising Campaigns

Last of all, augmented reality can upgrade the way many retail brands advertise themselves. With the help of this technology, advertising campaigns can be refined, enhanced, and even made better than anyone ever expected.

For instance, advertisements can include virtual tours of the retail stores, product catalogs that the customers can access online, and a lot more as compared to the earlier advertisements that include an endorsement stunt by a celebrated individual.

In all possibilities, the retail sectors can involve more applications when we discuss augmented reality. However, these are some of the major uses that have been innovated so far.

Also Read | Top Trends in Augmented Reality

Future of Retail Industry

The future of the retail industry is sure to develop beyond the above-listed uses and applications as the realm of technology never stops developing. The retail industry is a widely used sector that the world can’t do without.

That said, the future of augmented reality in the retail sector is in the hands of powerful technologies like virtual reality and augmented reality that can push the industry out of its own limitations and traditional ruins, only to transform it for a better future and a bright prospective identity in the years to come.

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10 Uses of Augmented Reality in Retail

How does Augmented Reality Work?

Uses of Augmented Reality in Retail

Product Catalogs

Window Shopping

Virtual Fitting Rooms

Virtual Reality Stores

Establishing Customer Loyalty

Lessen Return Hassles

High-End Services

Product Visualization

Digital Mirror

Advertising Campaigns

Future of Retail Industry

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