3 Skills for Business Success

I think everyone can agree that Malcolm Gladwell popularized the idea of being a specialist and how this is the most optimal approach. But just because you are a specialist doesn't mean there aren't certain things you can do to make it easier for you to become even better at your craft. 

 

One thing that I have found as an SEO is that spreading myself too thin never really helped me in my quest for Business Success.

 

Whoever said "Do One Thing And Do It Well" had the right idea. A lot of people have a "scattergun" approach to running their business by trying to do too many things at once and spreading themselves thin. Instead, in our quest for success, we need to focus on doing one thing and doing it well.

 

I'm sure there will never be an end to the argument whether business success is achieved by the 3 different skills. However, it is undeniable that the order and importance of those skills vary from person to person. This article intends to debate on what are the three skills that are important for successful businesses.

 

1. Create your own product

 

Everybody is capable of this, and the only difference between those who do and those who don't is Belief. Start by researching the market. 

 

• What's hot right now? 

• Where are your interests and experiences? 

• Are you a cook? 

• Do you love going hiking? 

 

Maybe you like music and play guitar really well. Chances are, there are hundreds if not thousands of people that love to eat, go hiking, or play guitar that would pay money to know more about cooking for hiking or how to play guitar well. 

 

What is your passion, and where can you tell others about it? Remember, a Product is an extension of YOU so writing the "elevator pitch" shouldn't take long.

 

(Also check: Business Process Analysis)

 

There are plenty of ideas floating around out there. The challenge is actually deciding which one to pick. How do you come up with the right product idea? What factors should we look at when choosing a product to sell online? Where should you look when getting started?

 

It doesn't matter what you're passionate about; there will always be a market for it. If you know what you want to sell, go ahead and make a serious list of 25-50 items. Look at those items and think about the following questions:- 

 

• How do I price this? 

• Will people buy this? 

• Can these items be produced cheaply? 

• How will I ship these items?

• How will I communicate with my customers? 

• Is there anything else I need to know?

 

(Must check: Overview on Agile Business Analyst)

 

2. Copywriting

 

Have you ever wondered how some sales letters convert so well and others not so well? It's not by accident. Copywriters use a process called the copywriting formula to create sales copy that converts like crazy. 

 

There are many different kinds of sales letters - some you can get clients to pay for, some you can't. Some just make people mad, and some make them hate you (not good).

 

When statistics tell you that as little as a 3% difference in your sales letter will mean a difference of up to 1/4 of the amount sold, you know it's important to get it right. Great sales letters can sell nearly anything to anyone.

 

With sales, you have to be brutally honest. It has to be, first of all, very bold and clear with its subject matter; second, it has to be based around a very strong benefit; thirdly, it has to tell the truth; otherwise, people could see through it. People can smell desperation – and when they sniff out desperation, they move on! So you better hire PPC services in the UK to spread the word out.

 

(Recommend blog: Business Analytics Framework)

 

3. Testing

 

We now have a Product and a Sales Page in place. It is now time to determine whether we are on the right track. We are going to test our page against the marketplace, seeing how we compare with other competitors. 

 

Sales Page Optimization is done when you first start an online business by checking your sales funnel to see if you need to change anything or if you need to add more information on things people might ask questions about.

 

When it comes to setting up your testing plan, one of the most important things to consider is that it must allow you to test your hypothesis; there is no point in running tests that won't prove if your idea is working or not. 

 

The tests you run should not prove a specific design element is working but that all of these elements come together and work together well. I cannot reiterate how important it is that the tests you run measure success and failure. 

 

For example, testing a different call-to-action wording on your landing page and seeing whether the click-through rate goes up is pretty crazy - though I've seen this happen many, many times.

 

(Related blog: Top 11 Business Analysis Tools)