6 Marketing Tips to Promote Your Job Board

With over 70% of people currently looking for a new job, job boards are a great place to look for one from the comfort of your home. A job board is a unique website targeting employers and job seekers simultaneously. If you own one, you must market it properly to get high traffic on your website with the target audience. Here are six tips on marketing to grow your job board website. 

 

1. Post on Social Media 

 

Social media is perfect for promoting your job board to the target audience. Post about how your job board helps recruiters and employees. Whenever you post content, add a line or two about how recruiters can publish their job openings on your website.

 

Posting several times daily on social media results in the most engagement, so you can use Twitter to post every job opening with related benefits. Research Twitter hashtags that recruiters use in the industry and include those in your tweets. 

 

Use LinkedIn to connect with HR professionals and hiring managers. These recruiters can then post their job openings on your job board, and you can contact any specific employer you are targeting. 

 

2. Focus On Your Website

 

Your website must be optimized and eye-catching to increase traffic. Avoid cluttering the website, and add a separate section with categories of all the different types of jobs your board displays so your audience can view it easily.  

 

Use job board templates to create a cohesive look and feel across your website, creating a solid identity. Putting your job board on the main homepage of your website will make it prominent to visitors. The right images and color schemes can also make it appealing. 

 

Content marketing increases website traffic. Start a blog on your website and post content related to jobs. You can post content with information relevant to your job listings and how to make your viewer's job search successful. 

 

If job seekers use you as a source of information, your website will be seen as more credible, and your audience will be more encouraged to use it for their job search. Stay active on your blog, as posting every other day has been proven to increase website traffic by posting content like resume and interview tips.  

 

3. Optimize Your Website for SEO

 

One of the best marketing techniques for your job board is to work search engine optimization. SEO is a method used to optimize a website's content and technical configuration so it can be easily located, resulting in ranking higher in search engines.  

 

Search for famous keywords and trends related to your website and include them in your website's page title, site description, and URL.  Use niche keywords and short sentences in the titles of all your content.  Post articles about job seekers' common problems and questions with answers in clear and easy-to-read text. Make sure your website works well and is optimized for a phone. Check your website's position in search results to see the performance of your specific keywords. 

 

4. Start Holding Webinars

 

The audience you need for your job board isn't only job seekers, but also you need business owners to post their job openings. Webinars are among the best ways of marketing for B2B industries. You can use your webinar to inform employers and recruiters about your job board with tips and tricks on hiring. 

 

5. Run PPC Ad Campaigns 

 

Pay-per-click (PPC) ads are a great way to promote your website. Use Google and Facebook Ads where you can set a daily budget for the ads. Incorporate interesting ad taglines that resonate with your audience. Add keywords that address your audience's needs and help them find their dream job in your ad. PPC ads are highly targeted, so you will get your preferred audience on your website. 

 

6. Attend Events

 

Job fairs are the best to network with job seekers and employers in the same place. Look into professional events like conferences, trade shows, and industry events. Have conversations about your job listing and take part in the event activities. You can even construct a booth too to advertise your job board. 

 

Endnote

 

These marketing techniques can help you reach your job board to your target audience and increase traffic on your website. Post on social media frequently and use hashtags related to the industry so your target audience can find you. 

Use LinkedIn webinars to network with employers. Start a blog on your website and post high-quality content related to jobs to gain credibility. Incorporate SEO and run pay-per-click ads to increase traffic. Check analytics to see if your marketing techniques are resulting in higher traffic. This increased traffic on your website means more job seekers and recruiters on your website - the ultimate goal for your job board.