7 Use Cases of AI in Hotel Management

“Hotels are always a better place to stay and chill, rather than being a home guest to someone.”

 

Even if we plan a trip or vacation, the first thing that comes to mind is to google a perfect hotel location for the same. The global hotel industry is evolving and growing day by day. Hotel management is a part of the hospitality industry. It revolves around the operations and processes related to a hotel position. 

 

It covers a wide range of operations of hotel industries. The purpose of hotel management is successful running of hotels, happy staff and satisfied customers. AI and automation are easing the processes of the hotel industry. 

 

It offers the hotel industries with automation, accurate precision and improved guest profiles. In this blog, we will study about the advantages and disadvantages of implementing AI in hotel industries.

 

Also Read | AI in Non-Tech Industries

 

Advantages of AI in Hotel Management

 

AI's main aim is to bring ease to people's lives. So air in hotels is also trying to make things easier for them. So, we might think that what makes hotels smarter right? So yes, with AI, hotels are also becoming more innovative and providing good service to their customers.

 

Hotels are becoming intelligent with the AI powered system, digital assistance, voice-activated service, travel experience enhancer, machine learning, AI robots etc. So, if we took a look at AI robots, they are making excellent, effective services to the customers. It involves voice-activated assistants, and it smartens the hotel guest services.

 

Also Read | Applications of AI in Aerospace 

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Pros of AI in Hotel Management

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 Here is the list of advantages of AI in hotel management.

 

1. AI in Hotel Industries

 

So, at first, Apple Siri assisted their customers with a voice-activated assistant. Still, now this has become very common like Alexa and amazon Echoes, these have become common and give an excellent experience to their customers. 

 

People can assist them with their voice that they want to do and listen to something, and these ai based machines work accordingly. AI-based software can capture a lot of information about the payment methods, customer purchases, location choice, travel choices, Hotel rating inquiries etc.

 

And this information helps hotels to improve their services and then automatically increases their value and upgrade their status. If they focus on the information gathered through these sources, then this will be going to help them to improve their grade.

 

 

2. Mobile apps to enhance the experience of customers

 

So, as we see, time is changing rapidly, and now people are more addicted to mobile phones and spend more of their time on the phone. So, the guests of hotels want superior services, and mobiles are helping the hospitality industry. 

 

But that doesn't mean that people do not like face to face interaction. Many customers wish to do so, but the ai models make things easier for them.

 

Mobile apps provide self-service to customers as they want to be able to choose what kind of services they want. Many people checked on their cell phones about the status of rooms and services of that particular hotel and booked accordingly. 

 

Guests can choose self-service to book a room in a hotel, to book a table for dinner at a restaurant, order for room service, for check-in and check-out, to request a car from the valet and to pay for the accommodation and the services

 

 

3. Quick Replies and Messaging

 

As we know, nowadays, customers want to interact through mobile phones as compared to in-person, so artificial intelligence is playing an important role, and hotels are providing chatbots service through which they can ask the queries from the guests and then respond to their requests.

 

AI chatbots are present in all the social media applications, and they allow their customers to ask their queries 24/7. So, this provides hotels with an excellent option through which they can provide better service to the guests because it is also not possible for them to be available in person all the time.

 

 

4. Data Analysis

 

Data Analytics is another way hotels provide better services to their customers. It can help to identify the targeted audience. Data analytics in the hotel industry is becoming a key for enhancing productivity and building customer loyalty.

 

Data analytics helps get information about their experience and services in the hotels. Through this, the owners of hotels can get information about their strengths and weaknesses. It also improves and makes marketing effective. 

 

So, the hotels want to enhance their status, the data analytics provide adequate data, and they keep an eye on competition because there are many hotels. Hence, the competition is also challenging, so this data helps them improve their services.

 

 

5. Reputation Management

 

Hotels are becoming smarter by the use of AI. These AI based machines track the data of customers. So let us see how AI is improving the reputation of hotels. So AI keeps eyes on social media, collects data from various sites, and collects customer feedback. 

 

This feedback of customers gives an idea to hotels that what they need to improve in their services or accommodations and work accordingly. The personalized customer experience provided by AI is perfect because it will make your customers happy and convince them to stay connected to your particular brand. 

 

They will tell more people about their experiences. So to do so, you need to listen to the demands of your customers. This experience will be going to help you build a good business.    

 

 

6. Use of Amazon Alexa for an Interactive Experience

 

Alexa is a cloud-based service, and by the use of this, a software developer can build up unique voice-enabled experiences for the customers. And, Alexa has the potential to change the hospitality industry with its vital services. Alexa plays a crucial role to connect the hotels with the guests.

 

The intelligent features of Alexa play an essential role for both the customers and the hotel staff. These types of ai based devices are making less workload over people. 

 

If any guest wants to order something, they can directly order it from voice-enabled devices like Alexa, so Alexa will collect information and note down and suggest something good they can add to their order. Hotel staff receives this order on the first attempt and ensures faster customer service.

 

 

7. Smart Travel Phones

 

When AI was not discovered, very few people knew such features. Hence, the workload over the people was more like they had to keep all the data of travelers and the visitors in diaries or have to feed it in computers.

 

So, due to all this, the customer services have been affected. Intelligent travel phones can help the hotels give an excellent experience to their customers and make their holidays or any work pleasant.

 

Whenever the guest enters the hotel room, the hotel staff will provide them with an AI-enabled smartphone that will offer intelligent features like:

 

• It will give access to unlimited data and international call

 

• Fast access to hotel services.

 

• AI-powered inbuilt hotel application.

 

• Different games for entertainment purposes

 

• GPS function

 

• Travel guidance of the city

 

• Promotional offers

 

Also Read | Applications of AI in Agriculture

 

 

Challenges while Implementing AI in Hotel Management

 

The cons of implementing AI in hotel industries are as follows:

 

1. High Implementation Costs

 

The cost of AI based machines is very high. Not every hotel or organization can afford it. It needs the experience to set up such devices, and the maintenance charges of such machines are also very high, like it will run in thousands of dollars.

 

If we discuss the launch of SIRI, a virtual assistant in Apple, installing this software costs around 200 million dollars. And Alexa, Amazon's voice assistant, costs around 26 million dollars. The up-gradation of this software is also needed timely because the machines are becoming smarter day by day.

 

2. Do not Evolve with Time

 

It is one of the essential things we do not think is very important. With time, our brains evolve, but these machines will do what we command them to do, so they are not changing like human beings. 

 

Also, machines do not change their behavior of action with the changing environment, so these AI devices work on a repetitive nature as the input will always remain the same.

 

Whenever the input is changed in the AI devices, then AI needs to be re-trained. One more critical thing is that AI devices are machines, and they do not know the difference between wrong and right because they cannot understand such things. They do not understand the legal and ethical concepts.

 

3. Risk of Unemployment

 

If we start depending on the machines and start doing all the work with the devices, unemployment will increase because machine dependency is not good. Still, we all get addicted to AI. A question always arises in our mind, will AI replace humans?

 

The answer to this question is not so easy because we cannot say that AI humans can ultimately replace devices, but according to a study, they can replace about 30% of the current population with robots by 2030. 

 

AI is decreasing employment because most companies prefer automation up to a level to replace the individual with machines. After all, machines can work more efficiently than humans. 

 

4. Lacks Creativity

 

As we have discussed earlier, AI does not use creativity. This is only an input and output system. Whatever information you will feed will get your answers accordingly. They can help you design something, but this also needs the human brain.

 

AI can be a skilled machine, but they can never get the human brains' abilities. The skills can be learned, but abilities come naturally with practice and hard work. Humans do that hard work with dedication to make their lives better and more effective.

 

5. Cannot Replace Humans

 

No doubt, machines make the tasks of life easier. But still, the AI based devices can never replace humans, there is no doubt that they work more efficiently, but still, there is no comparison of these machines to the human brain.

 

Humans make such machines, so the human brain is inevitable. It is practically not possible to replace human beings with AI devices. There is no comparison of human intelligence with AI.

 

Also Read | AI in Interior Designing

 

Developed nations like China and Japan have already implemented many technologies such as robotic waiters to improve the experience for their customers and easing the tasks for the staff. By the coming time, AI is expected to flourish in the industry with more benefits and advantages.