AI in SEO: 6 Smart Ways to Supercharge Your Strategy and Rank Higher

Artificial intelligence is a promising technology that’s actively becoming a part of many different industries. AI in SEO is a revolutionary concept that can help companies save time while ensuring better outcomes.

 

How is AI used by search engines? Why does it matter? And most importantly – how can you leverage this technology for better rankings? Let’s figure this out now!

 

How is AI Helping Google to Provide Better Search Results?

 

Google has long been leveraging artificial intelligence to fine-tune its ranking factors and search algorithms. It's mainly used to analyze user behavior, intent, and the context behind queries. It's also used to gain a better understanding of the content provided on different sites. As a result, Google is able to tap into its users’ needs better and match the right sources to their queries.

 

Additionally, AI is a driving force behind Google’s Multisearch, featured snippets, knowledge graphs, and more. And the algorithms keep evolving further. That’s why we need AI in SEO now more than ever to meet Google’s new algorithms.

 

How SEO Benefits From AI

 

Artificial intelligence helps companies analyze large volumes of data and predict user behavior. With SEO AI tools, you can ensure:

 

• More accurate keyword research;

• Better content optimization;

• Enhanced link building, etc.

 

These benefits can be achieved through a blend of human expertise, ongoing learning, adaptability to trends, and artificial intelligence.

 

6 Ways to Supercharge Your SEO Strategy With AI Tools

 

1. Search Intent Analysis

 

Artificial intelligence offers enormous opportunities in terms of data analysis. It can give you access to large sets of information and help you assess them in nearly no time. Namely, it can help you analyze the intent behind user queries.

 

Generally, there are 4 types of search intent:

 

• Informational - The user is looking for an answer to a specific question;

• Navigational - The user is looking for a specific site to visit;

• Commercial - The user is looking for information about a specific type of product or service they intend to buy;

• Transactional - The user has already made a buying decision and is looking to buy a specific product or service.

 

To understand exactly what your prospects are looking for, you need to assess the sites from the search engine results pages (SERPs) that are tailored to the query of your interest. An AI-powered SERP Analyzer can help you do this. It will allow you to assess SERPs that are relevant to your business with just one click. You can retrieve search results that are pertinent to the keyword you input. Consequently, you will be able to analyze the top results to understand the type of content that best fulfills your prospects’ needs from Google's perspective. 

 

This simple trick should help you come up with relevant and engaging ideas for SEO content that ranks high.

 

2. Keyword Analysis

 

Thanks to its ability to access and analyze large data sets in seconds, artificial intelligence has revolutionized keyword research. Keyword search has always been a crucial task in optimization. Artificial intelligence enables us to automate and improve this task.

 

SEO AI tools can help you discover thousands of relevant keywords for your niche with literally no effort. These tools can examine millions of Google results in your niche and extract the most effective keywords based on search volume, competition, user intent, and other factors.

 

Moreover, artificial intelligence can help you tap into the best long-tail keywords, which are much more specific and, thus, tend to have a stronger intention and convert better. With AI, you can collect the most powerful long-form keywords for your niche in nearly no time and gain valuable insights into them.

 

3. Voice Search Optimization

 

Voice search is on the rise today. Already now, most smartphones feature virtual assistants that enable users to look up information on the Internet using their voice. This kind of search is very convenient and can be done on the go, which is why it’s gaining momentum today.

 

According to Statista, the number of voice-powered assistants in the world will reach 8.4 billion in 2024. This means that voice search will likely grow further, and companies must adapt to this change to stay competitive.

 

To optimize for voice results, you need to do two things:

 

4. First, you must understand what questions users are asking. That’s where artificial intelligence comes in, as it can help you gain plenty of insights, discover suitable keywords, and assess search intent.

5. Secondly, you need to make your content more conversational since voice queries are much more conversational than written ones. Thanks to NLP principles, artificial intelligence can help you write your content in a more conversational manner.

 

One last thing to know about voice optimization is that it’s incredibly competitive. Search queries provide users with only one result – the one located at the very top of the SERP. That’s why, in order to appear in voice results, you must do your best to optimize for this kind of query. And that’s where AI can give you an advantage.

 

6. Content Creation and Optimization

 

As stated earlier in our guide, artificial intelligence can help you delve deeper into user intent, understand it better, and plan your keywords more accurately. In this way, AI is already helping companies with content creation and optimization. But that's not all.

 

Thanks to natural language processing (NLP) capabilities, artificial intelligence can change the way we craft copy forever. According to the recent Bynder study, which examined major global brands, as many as 55% of respondents are already using AI for content production:

 

• 54% use this technology for crafting first drafts;

• 43% for content optimization;

• 42% for improving spelling and grammar;

• 38% for paraphrasing and summarizing their content.

 

Additionally, artificial intelligence-powered tools can handle translation, writing, and idea-generation tasks. This can help SEO specialists save plenty of time and handle content production better.

 

7. Link Building Recommendations

 

Thanks to their analytical potential, SEO AI tools can indeed automate a variety of daily tasks, including link building.

 

Tools powered by artificial intelligence can help you streamline competitor analysis, backlinks monitoring, content creation, and other repetitive tasks involved in link building. As a result, you will have fewer repetitive tasks, more free time for things that matter, and a full package of valuable insights that will help you take your site to higher positions in the SERPs.

 

8. User Experience and Mobile Optimization

 

Finally, one more way to benefit from AI in SEO is to use this technology to improve the user experience (UX) and mobile-friendliness of your site.

 

Today, it's no secret that both UX and mobile optimization are among the factors Google uses to rank sites. Besides, poor UX or unavailability for mobile can cause site visitors to bounce. That's why these two indicators are pivotal for SEO.

 

To ensure customer satisfaction and high rankings, you should take care of three core things:

 

• Design responsiveness;

• Page loading speed;

• Content clarity and concision.

 

AI-powered tools can help you analyze your site’s current performance and user engagement. This will give you valuable insights for improvement and allow you to improve your site for better SEO.

 

Summary

 

AI in SEO has many applications. As you now know, the right SEO AI tools can help you:

 

• Understand user intent better;

• Conduct more accurate keyword research;

• Create and optimize content more easily;

• Optimize for voice search;

• Streamline link building;

• Improve mobile friendliness and user experience.

 

Now you know everything there is to know about how to strengthen your SEO with AI. Use the knowledge and tips from this article to simplify your daily routine and rank higher!