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BloggersPassion - Everything You Need To Know
- Dinesh Kumawat
- Apr 28, 2022
Blogging has been a part of the internet almost since its birth. While existing in various disguises and being used for several purposes, blogging got its capping term late in the nineties. By the early 2000s, blogging had already gained healthy traction among the internet geeks, with bloggers delivering more than just content and earning more than just subscribers.
Blogging has evolved a lot in terms of the media it chose for information presentation, now existing in the form of video and audio in vlogging and podcasting, respectively. However, opportunities to make money with a blog have always been on a high-end note.
But then, with the influence of growing technology, blogging too has become relatively more competitive than it ever used to be. Let’s look at some critical blogging statistics to understand the above statement more concisely.
Considering the stats and figures of blogging for a moment, there are well over 30 million bloggers in the United States alone, with over a billion blogs online in 2022.
In addition, considering WordPress’ stats (a dedicated blogging platform), almost 6 million posts go live every day. Talking about user engagement, almost 42 million blogs get viewed & shared in a week.
Blogging comes to mind the quickest when it comes to earning from online sources as it is an easy-going means of making money online. However, considering the revenue aspects of bloggers, almost 28% of the bloggers don’t even manage to earn $10 a month. Looking at the behemoth number of websites and posts going live every day, these earning figures seem daunting.
While bloggers do have a variety of opportunities to earn money online in the form of ad-space lending and affiliate marketing, to name a few, not all have been positive on luck when it comes to earning. But then, there exists a cream of bloggers that do manage to earn six figures annually and those who justify the lucrativeness of this form of income generation.
This post is a thorough, quantitative and empirically in-depth case study of one such blog and blogger who has managed to overcome modern-day blogging challenges and is making a healthy living with blogging being their full-time job and their primary source of income.
The post covers complete details of the blogging journey of Anil Agarwal, founder of BloggersPassion.com, with complete details of his journey and how he started. We will also be offering a detailed, in-depth view of his earnings from his blog and how he does it. All the information has been obtained exclusively by Anil Agarwal, Founder of BloggersPassion.
About Anil Agarwal - BloggersPassion
Anil Agarwal founded BloggersPassion in 2010. Before that, Anil already worked in the digital marketing industry and has served brands like The Economic Times, The Times of India, and Dainik Jagran. Anil Agarwal has a wealth of experience in SEO and content marketing and technical academic background with a Master’s Degree in Computer Science.
Anil always had a keen interest in blogging and was well aware of its earning potential. That’s what motivated him to lay the foundation of BloggersPassion. Like any other blog, the site back then was a place where you could get plenty of informational content on blogging, content marketing, and how to earn money through blogging.
About BloggersPassion
BloggersPassion is a blog that’s built with the intent to help bloggers earn. It contains a comprehensive library of in-depth articles, how-to guides, and tutorials covering a broad range of topics around blogging, keeping its focus essentially on SEO, affiliate and content marketing. It also offers 4 premium ebooks related to SEO, blogging, and affiliate marketing.
With a motive of helping fellow bloggers earn from their site while moulding BloggersPassion into an ideal case example of what a blog is supposed to be and work like, Anil’s efforts have been relentless and successful in scaling his blog revenues from $100 to $10,000 a month. However, things haven’t been as smooth as they are today.
“Majority of the bloggers never make even $100. We have pushed a lot of time and effort into turning this $100 a month revenue into $10,000. It is more about understanding and being competitive. It is about adapting to the changes, being flexible with the strategy, and making it all successful, being consistent in your approach. While our BloggersPassion has joined the group of the exceptional high-end bloggers in terms of revenue making, it wasn’t this way until 2016!.” - Anil Agarwal, BloggersPassion
BloggersPassion - Approach to Blogging and Revenue Timeline
The website was launched on the 1st of January 2010 and started like any other ordinary blog, attracting only 3,000 visitors in its first year. Being consistent in his approach, Anil managed to scale the revenue to $9,000+ within the first six years, making $9,421 in 2013, $9,748 in 2014 and $9,783 in 2015.
However, things changed in 2016 when Anil decided to scale up the whole strategy.
“In 2016, we decided to scale things up, lean towards a more omnichannel approach with a hope it will work, and it did! We doubled up our revenue in 2016, managing to get almost 300k+ visitors to our blog, 90% of them being unique. We started with a fresh new web design to scale up the user experience on our blog, did some giveaways, and started an Interview series with the popular bloggers.” - Anil Agarwal, BloggersPassion
The website made $21,789 in 2016, almost twice that of what it was making till now.
Investing more into his strategies, in 2017, Anil included email marketing into his marketing and promotional campaign alongside valuable giveaways and bloggers’ toolkits to drive more value. The result was a 3-fold increase in the revenues scaling the figures to $67000+.
BP traffic & Income Report
In 2018, they decided to level up the content marketing by replenishing the existing blogs with updated ones while adhering to the previous growth strategies. Another two-fold YoY increase with the revenue crossing the six-figure mark.
The earnings have been consistent ever since, with BloggersPassion making over $160,000 annually in 2021, bagging over 950,000 visitors on their website.
BloggersPassion Business Model
BloggersPassion’s primary business model is based on effective Affiliate Marketing, with BeRush (SEMRush Affiliate Program - SaaS platform that offers several web and search analytical tools and services) being its most significant source of revenue, followed by BlueHost (via BlueHost Affiliate Program).
One of the back-bones of BloggersPassion’s success as a revenue-generating blog is adhering to the increasing demands of its interested audience and addressing its needs, which essentially requires adopting an omnichannel approach. In this segment, BloggersPassion has performed way better.
BloggersPassion has cumulatively earned over $600,000 in revenues, with the site already offering a complete breakdown of the same in one of its posts.
How BloggersPassion Uses Technologies and Marketing to Scale its Revenues
BloggersPassion has been under consistent growth transition ever since 2016. It drastically changed its approach towards promotion & marketing, backing it with more personalization and omnichannel approach and equipping the web presence and marketing campaigns with practical technology-backed high-end analytical tools.
BloggersPassion leapt out of the traditional blogging techniques and started working on non-traditional or modern-day blogging by engaging users. From being a typical blog with an average social media presence, the blog managed to scale itself up by engaging more users through groups on social media platforms and actively getting involved in coupons and free course giveaways.
BloggersPassion also started engaging users on multiple media platforms with its Blogger Interview Series, which also helped Anil Agarwal connect with some of the best bloggers from around the globe - reflecting the benefits of networking in the industry while also getting active in Vlogging, setting up a dedicated regional language channel on blogging.
The benefit of this cumulative approach returned healthy benefits to BloggersPassion, gaining healthy traction in the industry by being featured on Fortune Company websites and the portals of other expert bloggers.
BloggersPassion also integrated high-end technology to improve its KPIs in terms of marketing and promotion, starting with a refurbishment of its web design, upgrading its server-end technology and integrating high-end interactive heatmap and activity tracking to gain better insights into the users engaging with it online.
For communications, it integrated better portals and CRM services to upgrade its engagement and optimize its conversions on outreach campaigns equipped with effective content marketing strategies.
BloggersPassion Future Plans
BloggersPassion has upgraded its content strategy, technology and marketing approach, churning five figures in revenue a month.
“We leapt out of the traditional blogging & marketing with high hopes and we consider ourselves lucky for the success. Our main learning from this has been - not to ignore the omnichannel approach if you want success! BloggersPassion today has a healthy presence over multiple platforms that includes Quora, YouTube, Facebook etc. and plan to scale more. We do have a couple of tricks under our sleeves that we are yet to try, outcomes and details of which I will definitely be sharing on the website.” - Anil Agarwal, BloggersPassion
With an optimistic hope of scaling its revenues through multi-channel deployment, BloggersPassion is now accompanied in its success journey by its sister firms HostingMonks, TAAMDigital (2019), and MakeBlogging (2020), with a vision to encompass more aspects of blogging and content marketing, and help other bloggers grow with its blogging tips, courses, as well as its high-end services through TAAMDigital that’s equally open for individuals, professionals as well as businesses.
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