Five Ways for Businesses to Create a Strong Social Media Presence

Building a strong and visible social media presence is critical in today's world for constructing a successful company or advancing your creative profession. Social media, with over 4 billion active users globally, has quickly become a vital component of most digital marketing strategies (and for good reason!).

 

Social media is no longer simply a fun tool for connecting with your audience and displaying how awesome your brand is; it's now a platform where people do product research, read reviews or recommendations, and even purchase products and services, thanks to the rise of social commerce. In fact, social media users spend an average of 2 hours and 29 minutes every day scrolling through their feeds, and 43% of them use social media to research and purchase.

 

Why do you need Social Media Presence?

 

Building a strong and visible social media presence is essential in today's world for building a successful business or growing your creative career. With over 4 billion active users worldwide, social media has fast become an essential component of most digital marketing strategies (and for good reason!).

 

Thanks to the rise of social commerce, social media is no longer just a fun tool for connecting with your audience and demonstrating how amazing your brand is; it's now a platform where consumers perform product research, read reviews or suggestions, and even purchase things and services. In fact, social media users spend an average of 2 hours and 29 minutes every day looking through their feeds, and 43% utilize it for research and purchasing.

 

It is anticipated that there will be 4.89 billion social media users worldwide by 2023. This is a fantastic opportunity to get your brand noticed.

 

Social media feeds have evolved into carefully crafted reflections of their users' preferences and ideals. Brands can respond by providing content that speaks to the interests and values of their target audience. According to The Sprout Social IndexTM 2022, consumers' affinity for brands that share their values increased 74% between 2021 and 2022. More and more, consumers want to associate with companies that reflect their unique characteristics.

 

Here are some of the reasons why social media is essential for your business:

 

• Social networking increases your visibility to prospective customers.

• A strong social media presence strengthens a brand's authority.

• Social media allows for immediate connection and relationship building with customers.

• You can humanize your brand via social media.

• Social networking drives more traffic to your website.

• Social media networking is an inexpensive technique to generate leads.

 

Also Read | Social Media Marketing and Gen Z

 

Benefits offered by Social Media Presence

 

Social media has seized the world by storm, and it shows no signs of slowing down. October Digital 2020 Reports According to Global Statshot, there have been over 4.14 billion active social media users worldwide since October 2020, representing a 12% yearly increase since October 2019.

 

A robust social media presence is necessary for all types of businesses. You can't afford to miss out on this market, whether you're on Facebook or LinkedIn. If done correctly with the right full-stack digital marketing agency in Toronto, it can result in significant benefits for your company without cost. Some of the key benefits being offered by having a strong social media presence have been listed below - 

 

1. Make an impression

 

If your company is new and you want to spread the word about it, social media is a wonderful place to start.

 

With the correct social media methods, you may reach out to potential customers and inform them about your product or service even when they aren't actively looking for it. This boosts brand remember. They've seen your advertisement. So they'll remember you when they're thinking about your type of business! Or perhaps they'll see you and remember how much they need you. As a result, purchasing is encouraged.

 

2. Boost brand awareness

 

With more than half of the world's population using social media, platforms such as Facebook, Instagram, or Twitter are an obvious way to reach new and highly targeted potential clients.

 

Do you believe that individuals only connect with brands they already know on social media? Consider the fact that 83% of Instagram users say they find new products on the network. Stillhouse Spirits saw a 17-point increase in ad recall after running a Facebook campaign to raise brand recognition among outdoor enthusiasts.

 

3. Create Leads

 

When developing a general digital marketing strategy, social media plays a significant part in generating leads. Your target audience is almost certainly on social media, whether it's to create your email list or to acquire more product or service queries.

 

Creating leads becomes considerably more efficient and cost-effective with hyper-targeted social media marketing campaigns or adverts. There are numerous advertising campaign formats available for usage across all social media channels. You only need to select the one that best meets your objectives.

 

4. Maintain your focus.

 

According to a 2021 Pew Research Centre poll, 70% of social media users log in at least once per day, and many people (49%) admit to checking social media numerous times each day.

 

Every time a fan or follower logs into social media, you have the option to communicate with them. Maintain an amusing and informative tone in your social postings, and your fans will be happy to see your fresh content in their feeds, keeping you top of mind so you're their first destination when they're ready to make a purchase.

 

5. Customer Involvement

 

According to SproutSocial, "57% of consumers will follow a brand in order to learn about new products or services, while 47% will follow in order to stay up to date on company news."

 

Needless to say, social media is a tried and true technique for reaching out to clients, promoting and updating them on your latest product and service offerings, inspiring, educating, and being a thought leader in your field. Similarly, people can interact with your brand and eventually establish brand loyalty.

 

Tips for Building Strong Social Media Presence

 

Having a social media presence entails more than just having a profile with content. It entails developing content that is targeted to your target audience's interests and demands.

 

This develops trust, and once you have it, you're one step closer to winning the business of your audience. A strong social media presence also allows you to gain a better understanding of your target demographic. Here are some strategies for increasing your social media presence.

 

1. Set attainable goals.

 

You should have a goal in mind before posting anything on a company's social media account. The aim must be defined, quantifiable, and attainable, and it must be tied to a time limit. An example would be to "increase our Facebook response rate by 20% by the end of the fiscal year." In order to achieve this aim, the corporation has chosen Facebook as its preferred platform, set a 20% response rate as its target, and set the end of the fiscal year as its deadline.

 

2. Activate your audience.

 

Social media is likely the most frequent point of touch you have with customers. With each publication, you may assess your audience's reaction within a few hours and learn something new.

 

Take it a step further by allowing your followers to connect with your brand on a more personal level. Inviting readers to participate in conversations in the comment section, answering amusing "This or That" quizzes, conducting polls, responding Q&As, and doing live videos are all examples of this.

 

3. Understand the needs of your audience

 

Companies can gain more followers if they understand what their target audience need. Knowing what your followers are interested in or what they prefer to read will allow you to connect with them on a more personal level. Conducting surveys, communicating with customers through their favorite channel, or providing a space for comments and suggestions are some of the greatest ways to find out what they appreciate. Once you understand their requirements, you can devise a strategy to meet them, resulting in increased traffic to your website and social media accounts.

 

4. Create a content strategy.

 

If your aim is to move your social media presence in a specific direction, your content creation plan is the road map that will bring you there. 

 

Begin by deciding which member(s) of your team will be in charge of your social media presence going forward.Then, to stay on track, decide on a publishing frequency and construct a content calendar. When it comes to social media, consistency is essential since your audience wants to know when they can expect you to appear. 

 

5. Keep a human face

 

No internet user or prospective customer wants to feel as if they are communicating with a programmed robot devoid of emotions or empathy. Your brand should have a human face as well as a distinct personality. The greatest strategy to humanize your social media presence is to interact with your followers in a kind manner, as if you were interacting with a close friend. Every now and again, the corporation may post a few images with real followers. This will make its internet audience feel more connected to the brand.

 

Also Read | What are Social Media Bots?

 

To Sum Up

 

When it comes to creating your brand identity, connecting with customers, and exposing your products to a large new audience seeking for exactly what you have to offer, your brand's social media presence is positively bursting with possibilities. 

 

Learning how to expand it tremendously and use it correctly is the key to bringing your business to the next level. Are you ready to take the next step in establishing the social media presence of your dreams?

 

Creating a social media presence isn't only something businesses do to stay competitive. It's a marketing approach that allows you to interact with your customers.

 

Furthermore, social media allows you to reach out to specialist communities and expand your brand at scale. It also provides essential insights into how consumers perceive your goods, which can give you a competitive advantage.