• Category
  • >Artificial Intelligence
  • >Marketing

How are Chatbots used in Marketing?

  • Pragya Soni
  • Jan 13, 2022
How are Chatbots used in Marketing? title banner

Isn’t amazing how we visit a marketing site and a tiny box appears on the screen. Asking us about our choices and guiding us for the same. And even it guides us to the things we are genuinely interested in. 

 

Well, that tiny box is a type of chatbot. Let us understand how this tiny box is setting the base for big industries and brands. In this blog we will read the role of chatbots in marketing. We will also see the advantages and limitations of chatbots in the marketing sector.

 

(Recommended blog - Emotional AI)

 

 

What is the meaning of Chatbots?

 

Before jumping to the role of chatbots in marketing. Let us first clear the meaning of chatbots. A chatbot is basically defined as a computer program. It helps in simulating and processing human conversation in both written and spoken. 

 

It allows humans to interact with digital devices and machines. The best part of chatbots is that it makes the interaction look like communication with a real person. Chatbots serve different purposes, it can solve a single query as well sophisticated questions. 

 

Types of chatbots

 

There are basically two types of chatbots that serve different purposes and have different processes.

 

Task-oriented chatbots

 

Task-oriented chatbots are also known as declarative chatbots. They are single-purpose programs and deliver one function. They use simple machine language and NLP. Declarative chatbots have highly specific and structured interaction. 

 

Their applications include, think robust, interactive FAQs, etc. they make the experience of users conversational and are the most popular chatbots in current. They are more basic in nature as they use the basic level of NLP and don’t involve a variety of variables. 

 

Data-driven chatbots

 

Data-driven chatbots are also known as predictive chatbots. Sometimes, these chatbots are also referred to as virtual assistants and digital assistants. This type of chatbots is more sophisticated and complex than the previous type. 

 

They are more interactive and personalized. It employs all the techniques such as natural language understanding (NLU), natural language processing (NLP), NIC, and machine learning (ML). 

 

Predictive chatbots employ predictive analytics and intelligence. It enables personalization based on user profiles and user behavior. It upgrades itself according to the user’s preference over time and provides recommendations according to it. Alexa and Siri are examples of data-driven chatbots.


 

Role of chatbots in marketing

 

Chatbots have marked its presence in the entire world. From outer to the business world, chatbots have spread in the entire globe. The famous marketing industries that have utilized chatbots are e-commerce, travel, real estate, education and healthcare. 

 

Since the last few years chatbots have revolutionized the marketing sector. A chatbot in marketing streamlines the marketing funnel into an automated conversation. It drives a valuable action from its actions. It offers several facilities in the field such as lead generation, guided shopping and performing human-like conversation with the users. 

 

By learning the preferences of customers and studying their behaviors, chatbots stimulate customer’s purchase. It enhances customer’s engagement and offers recommendations to them. 

 

Chatbots help the brands and companies to connect with each other globally. Assisting streamline consumer communication, chatbots bring prosperity and popularity to the organization. 

 

(Suggested Read - Data labeling)

 

 

Advantages of chatbots in Marketing

 

Chatbots are the gems of the marketing world. Due to their endless benefits, they serve as the present and future of marketing. Though, chatbots have endless benefits, some major ones include:

 

  1. Enhance customer engagement

 

One of the greatest advantages of chatbots is that it drives traffic, by enhancing customer engagement. According to a report, engaged customers are quite essential for a company's profitability, revenue, and relationship growth. 

 

By offering an interactive way to engage customers, chatbots increase the visibility of the company at the global scale. It helps the customers to connect with the company and the market. 

 

Chatbots help in drawing traffic by giving immediate attention to the customers, solving their queries, guiding shopping ways, and by giving recommendations according to their behavior.

 

  1. Organize declared data
     

Chatbots collect declared data based on the audience. Declared data is basically defined as the information that is directly offered by the customers by different interactions. It assists the marketers to detect the needs, wants and desires of the customers. It also helps in validating the demographic data. 

 

Chatbots rescue the marketing agencies by gathering the declared data. The collected declared data thus helps in personalizing the customer journey, conducting marketing research and extracting customer insights.

 

3. Personalize customer experience

 

Chatbots employ a feedback-driven process which helps in personalizing the customer experience. For this chatbot track every single step of the customers from ad click to purchase at scale. Here also, declared data plays a significant role. 

 

Chatbots trace the customer behavior and actions. Then, they guide the customers towards your products or brand. Thus, increases the visibility and desirability of your products and brand.

 

  1. Drive traffic on new channels

 

If you are conducting your business by a social media platform. Chatbots can help in driving traffic to your channels. Such kind of chatbots are called lead generation bots. It helps in qualifying and acquiring customers. They generate more qualified leads by declaring data and personalized customer experience.

 

  1. Automate social inbox

 

Chatbots serve as an automated social inbox. They entertain the customers and respond to their queries anytime.

 

  1. Generate insights

 

By gathering declared data and analyzing customers actions overtime chatbots can indirectly derive the insights. This enhances remarketing of the business. The data driven from these insights can be used to segment and retarget customers.

 

  1. Build brand status

 

Chatbots increase brand loyalty and status. They give global recognition to the business.

 

  1. Cut costs

 

Chatbots cut several costs during the process and thus improve ROI. By increasing customer engagement and optimizing their behavior, chatbots increase ROI of the businesses.

 

  1. Increase conversion rates

 

Chatbots increase conversion rates in marketing sector by following ways:

 

  1. By offering a seamless experience.

 

  1. By offering personalized experience.

 

  1. By offering lead generation tools.

 

  1. Due to their 24/7 availability and rapid responses.

 

(Suggested blog - Best deep learning techniques)


 

Limitations of chatbots in marketing

 

The limitations of chatbots in marketing sectors are as follows:

 

  1. Can handle only one basic question

 

At a time, chatbots can handle a single question. They can’t solve complicated queries at single times.

 

2. Can’t think out of the box

 

Chatbots can’t think out of the box. They can’t solve unscripted questions. 

 

  1. Sounds too mechanical

 

The conversation tone of chatbots is quite mechanical. They just respond in programmed language and lack emotions and sensitivity.

 

  1. Require maintenance

 

Chatbots require regular maintenance. Thus sometimes, it becomes a costly process.

 

  1. Difficult to design

 

The creation of chatbots is based on natural language processing, which is a complicated process. Thus, chatbots are quite difficult to create.

 

(Check out - Big data analytics in Cybersecurity)

 

All advantages and limitations of chatbots are related to one another. Chatbots help in driving traffic and optimizing customer experience. They drive engagement scale and help in optimizing ecommerce funnel and conversion rates. By gathering declared data, they help in managing insights.

 

Thus, despite the size and status of your business, it is essential to employ chatbots in every business. So, if you’re not employing chatbots in your business, you are definitely missing something. 

Latest Comments

  • roxanaanda19

    Apr 23, 2023

    Love remains amazing when you are with your soulmate and happiness ever after is assured for you both. DR ISIKOLO made me realize that you can recover what makes life beautiful to you. Just when I lost hope in getting my man back and he returned him back to me. We had a complicated relationship and fought all the time and he left heart broken and I was miserable. DR ISIKOLO came into the picture after several attempts to win him back and failed. He restored the love and connection between me and my man and in just after 48 hours, we had a date and talked things over and now we are planning on getting married and living happily together forever. Words cant express my gratitude to DR ISIKOLO and everyone that has spoken highly of him never lied about him because he is indeed trustworthy. Contact him today and let him help you too. email: (isikolosolutionhome@gmail.com) or text him via WhatsApp: +2348133261196

  • ninamarko132

    Apr 26, 2023

    Just like so many other people, I warmly give my gratitude to Dr Isikolo for his help and solution to my problems. I was blinded with jealousy and insecurities, and it created chaos in my relationship with my fiancé and he couldn’t resist my troubles and he left me. After he I realized I had gone too far with everything I was doing wrong to him only for him to relocate to another city and I lost every means of trying to reach him and apologize. At this point I knew I needed help to get him back, so I had to contact Dr Isikolo. He showed much concern, and I told him everything and agreed I was at fault, and he assured me of getting him back and restoring the love and happiness we shared which he did. Just as promised, after 48 hours Thompson called me and I apologized for everything and he invited me over so that we can make things up and be together again. Thank you Dr Isikolo for everything and your sincerity in helping people. Just text him via WhatsApp +2348133261196 or email him via: isikolosolutionhome@gmail.com and its important you read more about him or contact him via his website (https://isikolotemple.com)

  • Clara James

    May 04, 2023

    REAL LOVE SPELL CASTER PRIEST WISDOM THAT HELP ME SAVE MY RELATIONSHIP.TEXT OR ADD HIM UP ON WHATSAPP: +2348124644470  My name is CLARA JAMES .I want to give thanks to PRIEST WISDOM for bringing back my ex husband.No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Trust is a very dedicated, gifted, and talented person,It was one of the best things I  have ever done. My love life was in shambles; I had been through two divorces and was on the brink of a third. I just couldn't face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he broke up with me again . I was confused and did not know what to do again, rather they got in contact with PRIEST WISDOM.He did a love spell that made my husband come back to me. We are now very much happy with ourselves. PRIEST WISDOM makes him realize how much we love and need each other .This man is for REAL and for good . He can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counseling, and we’re doing very, very well , in our love life . contact email  supernaturalspell0@gmail.com or text or add him up on whatsApp at: +2348124644470 his web page https://supernaturalspell21.blogspot.com/ or go to his page https://web.facebook.com/PRIESTWISDOM11

  • Clara James

    May 04, 2023

    REAL LOVE SPELL CASTER PRIEST WISDOM THAT HELP ME SAVE MY RELATIONSHIP.TEXT OR ADD HIM UP ON WHATSAPP: +2348124644470  My name is CLARA JAMES .I want to give thanks to PRIEST WISDOM for bringing back my ex husband.No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Trust is a very dedicated, gifted, and talented person,It was one of the best things I  have ever done. My love life was in shambles; I had been through two divorces and was on the brink of a third. I just couldn't face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he broke up with me again . I was confused and did not know what to do again, rather they got in contact with PRIEST WISDOM.He did a love spell that made my husband come back to me. We are now very much happy with ourselves. PRIEST WISDOM makes him realize how much we love and need each other .This man is for REAL and for good . He can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counseling, and we’re doing very, very well , in our love life . contact email  supernaturalspell0@gmail.com or text or add him up on whatsApp at: +2348124644470 his web page https://supernaturalspell21.blogspot.com/ or go to his page https://web.facebook.com/PRIESTWISDOM11

  • jeffreyweitzel309

    May 20, 2023

    I have been suffering from (HERPES SIMPLEX VIRUS) disease for the past four years and had constant pain, especially in my private parts. During the first year, I had faith in God that i  would be healed someday. This disease started circulating all over my body and I have been taking treatment from my doctor, few weeks ago I came on search on the internet if I could get any information concerning the prevention of this disease, on my search I saw a testimony of someone who has been cured from (HERPES VIRUS) by this Man Dr. harry and she gave the email address of this man and advise we should contact him for any sickness that he would be of help, so I wrote to Dr. harry telling him about my (HERPES VIRUS) he told me not to worry that I was going to be cured!! hmm I never believed it,, well after all the procedures and remedy given to me by this man few weeks later I started experiencing changes all over me as the Dr harry assured me that I have been cured, after some time I went to my doctor to confirmed if I have be finally healed behold it was TRUE, So friends my advice is if you have Any Type of Sickness Or Relationship Problem contact Dr. HARRY Email:: (drharrysolution@gmail.com Or What'sApp:: +2349036417079 .

  • smithkennedy195

    May 23, 2023

    for the past two months my wife have been disturbing me with divorce for no reason , she keeps talking about divorcing me i thought it was all a joke until recently she served me a divorce papers it was then i cried out to my friend who refers me to Dr Noble that the Dr has solutions to every issues relating to divorce and i quickly contacted him and told him what i was passing through , he told me he needed to consult the oracle to know what's the cause of it which he did and it was revealed that my wife's best friend Anita was responsible as she have been crushing on me for long but i refused to give her attention so she did a spell on my wife to hate me and divorce me so she can have me , i begged Dr noble to help me out and he did helped me by reversing the spell placed on wife by her wicked friend and made to confess and die with the powerful black magic of Dr noble and my wife became normal and she later withdraw the divorce case and now we are happy together in love and harmony . thanks Dr noble. you can contact him today for any help on whatsapp +2348129950262 or email him on noblespellhome at gmail com

  • maureenbevill7

    Jun 03, 2023

    About five months ago, I was looking to get a mortgage loan for my house but my F I C O credit score was at 511 and the lender needed it above 700. Luckily a friend of mine had gotten similar services from a group of elite professionals a few months back called H A C K M A V E N S. So he advised me to contact them and when I presented my case, it only took them a week and I had my score fixed to 732. They kept to their promises just as I was advised. I strongly recommend these elite professionals all day and any day. You can reach out to them by Email: H A C K M A V E N S 5 @ G M A I L. C O M or Call/Text/WhatsApp: + 1 (2 0 9) 4 1 7 – 1 9 5 7. GOODLUCK!

  • lydiamaxwell9734e75da6f457f4052

    Jul 02, 2024

    Best Cryptocurrency Assets Recovery Solution - Captain WebGenesis. In the new world of Cryptocurrency, losing funds to online Ponzi schemes has really been a nightmare to bitcoin investors, as most of them end up falling prey to these schemes. Investors have now been the common target to these internet crooks, leaving them losing most of their hard earned funds, in some situations most of them are left in large debts. However after losing your crypto to scammers, all hope is not gone. There is a professional recovery team, CAPTAIN WEBGENESIS. The team is specialized in helping individuals retrieve their lost or stolen funds. CAPTAIN WEBGENESIS is a team with a high record track of recovery success, thus they are the highly recommended Recovery company to help scam victims recover their lost funds. More Info; WhatsAp; +1 (501) 436-9362. Mail Add; Captainwebgenesis @hackermail. com Web Page; Www.captainwebgenesis. com

  • lydiamaxwell9734e75da6f457f4052

    Jul 02, 2024

    Best Cryptocurrency Assets Recovery Solution - Captain WebGenesis. In the new world of Cryptocurrency, losing funds to online Ponzi schemes has really been a nightmare to bitcoin investors, as most of them end up falling prey to these schemes. Investors have now been the common target to these internet crooks, leaving them losing most of their hard earned funds, in some situations most of them are left in large debts. However after losing your crypto to scammers, all hope is not gone. There is a professional recovery team, CAPTAIN WEBGENESIS. The team is specialized in helping individuals retrieve their lost or stolen funds. CAPTAIN WEBGENESIS is a team with a high record track of recovery success, thus they are the highly recommended Recovery company to help scam victims recover their lost funds. More Info; WhatsAp; +1 (501) 436-9362. Mail Add; Captainwebgenesis @hackermail. com Web Page; Www.captainwebgenesis. com

  • sandyjames0217921fef705b63464a

    Aug 12, 2024

    My name is Sandra James, and I am based in the USA... “My life is back!!! After 14 years of Broken marriage, my husband left me and our two twins. I felt like my life was about to end i almost committed suicide, i was emotionally down for a very long time. Thanks to a spell caster called Dr Ehi whom I met online. On one faithful day, as I was browsing through the internet, I was searching for a good spell caster that can solve my problems. I came across a lot of testimonies about this particular spell caster. Some people testified that he brought their Ex-lover back, some testified that he restores womb, cure cancer and other sickness, some testified that he could cast a spell to stop divorce and so on. i also came across one particular testimony, it was about a woman called Sonia, she testified about how Dr Ehi brought back her Ex-lover in less than 7 days and reversed the effect of their little boy's cancer, and at the end of her testimony she dropped Dr Ehi 's e-mail address. After reading all these, I decided to give Dr Ehi a try. I contacted him via email and explained my problem to him. In just 3 days, my husband came back to me. We solved our issues, and we are even happier than before. Dr Ehi is really a gifted man, and I will not stop publishing him because he is a wonderful man... If you have a problem and you are looking for a real and genuine spell caster to solve all your problems for you. Try Dr Ehi anytime, he might be the answer to your problems. Here's his contact {shomorikaspelltemple @ yahoo . com} or whatsapp: +234 903 227 6724 Thank you Dr Ehi.