KENT Cam Technologies- Products for the New Normal

COVID-19 has brought about a lot of change in the world, including people wary of contact, shifting towards online shopping, and shunning physical stores. There is a need for innovative new products to support this new lifestyle.

 

In this interview with Analytics Steps, Mr. Varun Gupta, Director, KENT RO Systems, talks about how KENT Cam Technologies develop next-gen products suited for the new normal.

 

 

About KENT Cam Technologies

 

KENT Cam Technologies from KENT RO Systems brings innovative new solutions to the pandemic stricken world. The new division was set up with the aim of diversifying into the space of IoT products.

 

“KENT Cam Technologies aims to transform individual and commercial usage of camera technology with revolutionary products that will safeguard homes, people, and assets alike and improve operational efficiency of businesses.”

 

“Adding value to consumer’s lives has been a motto,” Gupta says, “so deeply ingrained into its DNA that the entire lifecycle from product conceptualization to market launch has been done at a rapid pace.”

 

Their products include KENT CamEye CarCam, a next-gen camera for security of vehicle and its occupants, KENT CamCall, a video platform for sales and support, and KENT CamAttendance, a touchless face attendance system to manage attendance at offices/sites during the challenging times of COVID-19.

 

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The New Normal

 

The COVID-19 pandemic brought forth several unforeseen changes in our world and created a new normal way of doing everything. “Be it in terms of how we work, play or live, changes are too big and sweeping in nature,” Gupta reflects.

 

The changes in consumer behavior have also given rise to several opportunities. Gupta gives an example- “Footfall in small stores has been reduced to zero now since people don’t prefer to visit physically. This has impacted the sustainability of physical stores and local brands.”

 

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Gupta also adds that KENT CamCall helps with this, by providing “a Live video shopping solution which will allow customers to initiate a video call without any meeting invite or app, just at the tap of a button."

 

The pandemic has also thrown our social norms into disarray- with handshakes and hugs being phased out and an emphasis on going touchless in different aspects of our lives being made. KENT CamAttendance, is targeted to this need, as it “allows organizations to manage their attendance needs through this touchless attendance system, which is based on facial recognition technology.”

 

There has also been an acceleration of technological innovations across sectors that the pandemic brought on. Speaking about KENT Cam Technologies investment in technology, Gupta says- “Technology is a backbone of our entire product portfolio as we firmly believe that Artificial Intelligence (AI) and cloud technologies can help us in offering a product basket, which is truly unique and differentiated and offers unmatched value to our customers.”

 

“Pandemic has only opened newer gates for us, which could not have been fathomed in the pre—pandemic days. I think that pandemic has only spurred the entire product life cycle - from development to launch - for us.”

 

We have transformed the entire attendance management industry by launching one of the category-first touchless face Attendance based attendance solutions. Similarly, our soon-to-be-launched technological marvel KENT CamCall, is going to revolutionize the way people shop over video calls.

 

 

KENT CamAttendance

 

Gupta talks about the need that spurred the creation of KENT CamAttendance. “Over years, organizations have tried to adopt the latest technology to manage attendance, “ He says. “The latest being fingerprint-based attendance systems, which were adopted because of the accuracy of the system and the ease with which employees and administrators could interact with the system.”

 

But the pandemic created a situation where touching a common surface area of a fingerprint scanner became very risky for employees. And this led to obsolescence of fingerprint attendance machines.

 

“Hence, the time is ripe to move to a facial recognition-based touchless biometric solution for attendance management.” Gupta explains. “This gap in the market led to the birth of KENT CamAttendance.”

 

The solution is available in various formats for organizations to deploy according to their needs, as-

 

• Attendance Devices with Cloud App- The Cloud App facilitates seamless management of employee details, simplifies multiple devices management and employee mapping in an organization, establishes organization-wide attendance policies and effortlessly regulates and manages leaves, holidays, and exceptions.

 

• Attendance Devices with Cloud App & Mobile App- Employee App is a state-of-the-art mobile application to help employees mark attendance using Face Recognition and GPS technology from any location. It enables employees to manage leaves and exceptions on the go and also allows supervisors to monitor employees’ location and approve leave and regularization requests.

 

• Terminal App with Cloud App- Terminal App is Bring-Your-Own-Device (BYOD) solution that can be loaded into existing Android phones, enabling multiple employees to mark attendance from such phones, irrespective of location.

 

• Attendance Devices in Standalone Mode- Android-based attendance devices are available for use in offices and factories and come in 8” and 5” variants.

 

Gupta also lists out some the the salient features of KENT CamAttendance-

 

• AI based computer vision for face detection & recognition

 

• Fast and accurate Face Recognition

 

• Patented algorithm to differentiate between a real person & a photo/video

 

• Mask compliance for recording attendance

 

• Capture of attendance even in offline mode & syncing of data to cloud once internet connectivity is available

 

A system like KENT CamAttendance offers more than any conventional attendance management system in the new normal. 

 

“The USP of KENT CamAttendance is that it is a completely touchless attendance management system when compared to other conventional systems like fingerprint, RFID etc. Artificial Intelligence based Facial Recognition forms the base of the solution and thus, employees are confident about their safety while using the system.”

 

This is good for employee morale and gives them complete peace of mind. “A robust system like KENT CamAttendance also helps employers by accurately capturing the recognition logs and right calculation of attendance, thus avoiding discrepancies in salary disbursement,” Gupta adds. “It integrates seamlessly with the existing HRMS system of the organization, thus not bringing major overhaul in the organizational functioning.”

 

The system has a strong technological backbone with AI algorithms that have been developed in house and AWS Cloud for Cloud Technology. 

 

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KENT CamCall

 

KENT CamCall, a video-based platform for sales and customer support, is a revolutionary solution described as the world’s first video call platform for websites that allows website visitors to get into a Live Video Call with sales and support agents just at a click of a button.

 

“It works without the need of a meeting invite and, moreover, does not require any app installation as it is supported on all modern web browsers across mobiles, tablets, and PCs.” Gupta explains.

 

“Businesses need it the most as the footfall in physical stores has drastically reduced, and thus live video call offers them an opportunity to meet the customers virtually, give demonstrations of product and sell their products.”

 

This solution could help small store owners and local brands in continuing and growing their business while staying within the constraints imposed by the pandemic.

 

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Conclusion

 

Talking about KENT Cam Technologies’ plans for the future, Gupta says they have a very exciting product pipeline in place. They have launched the KENT CamEye line of advanced cameras, and to further strengthen their position in the camera segment, they plan to launch their Home Camera in the market.

 

This would come with many category-first features like offline recording, cloud recording, up to 128 GB support for micro-SD Card, AI-based motion detection, tracking and human detection, according to Gupta. He adds that plans for the next quarter also includes the launch of high-end video conference cameras and conference speakerphones.