Latest Trends In Mobile Marketing You Must Watch Out For!

Mobile devices have turned digital progress on its head. However, brands that are willing to adapt to changing trends will always be at the top.

 

The mobile industry has evolved rapidly in recent years and has become an important part of our lives. Mobile app developers and marketers can find more opportunities to connect and enhance their businesses in a more creative way as mobile marketing trends continue to grow.

 

While some recent mobile marketing trends have remained static, others have gained traction as marketers increasingly embrace mobile-first marketing strategies. We'll share our predictions for the most influential mobile marketing trends in 2022 in this article.

 

What is Mobile Marketing?

 

Mobile marketing is a marketing strategy in which brands and businesses use a variety of techniques to promote their business, brand, product, or service to mobile users directly. Mobile marketing was limited to SMS and, later, MMS in the early days of mobile devices. However, as technology has advanced and mobile phones' reach and use have grown, mobile marketing has expanded to include email, mobile websites, voice calls, and, more recently, mobile apps (with or without push notifications), social media, Quick Response (QR) code marketing, and chat apps.

 

Any advertising activity that promotes products and services through mobile devices such as tablets and smartphones is referred to as mobile marketing. It uses modern mobile technology features, such as location services, to tailor marketing campaigns based on an individual's location. Mobile marketing is a method of using technology to create personalized promotions of goods or services to a user who is always connected to a network.

 

Marketers are quick to spot new consumer-facing products, resources, and technology as opportunities. For them, whatever product they are promoting at the time is always the right product, so they are constantly looking for ways to match it to the right consumer, in the right place, and at the right time.

 

From the early days of newspapers, magazines, and other publications to radio, television, sporting events, and, more recently, the internet, there has been a continuous flow of information. This is not to say they fully embraced each of these marketing avenues from the start; rather, they found it easy to do so once they identified potential opportunities in each.

 

Or rather mobile marketing is no exception: it took eight years after the introduction of text messaging for the first ad to be shared via SMS, but only two years for SMS to become mass media. However, mobile technology has advanced at a rapid pace, requiring marketers to not only embrace mobile marketing but also closely monitor new developments and shifting trends to adapt their mobile marketing strategy accordingly.

 

While the first SMS marketing advertisement was sent in 2000, many of the newer strategies are less than a decade old, demonstrating how quickly technology evolves. We've also moved away from using mobile devices with a limited set of features and towards smartphones, which are capable of more with each update and are now complemented by the addition of tablet devices and smartwatches.

 

Also Read | An Introduction to Mobile Marketing

 

How does Mobile Marketing Work?

 

Mobile marketing can include promotions sent via SMS text messaging, MMS multimedia messaging, downloaded apps with push notifications, in-app or in-game marketing, mobile websites, or scanning QR codes with a mobile device. Users can be alerted by proximity systems and location-based services based on their geographic location or proximity to a service provider.

 

As mobile devices become more common, mobile marketing has become an essential tool for businesses of all sizes. The brands (and the companies they represent through advertising) and service providers that enable mobile advertising are the key players in the space. Mobile advertising targets audiences based on behaviors rather than demographics (though demography plays a part, such as the fact that iPad users tend to be older and wealthier).

 

Mobile marketing encompasses all advertisements displayed on smartphones, tablets, and other mobile devices. Because each platform's style, design, and format differ, mobile marketing varies from website to website and platform to platform. Because custom-tailored ads are available on every website and platform.

 

According to an informal survey conducted by Esendex at the beginning of 2018, more than 70% of respondents claim to read every text message they receive, with users aged 18 to 34 years old having the highest rate in most countries.

 

Aside from being affordable and thus accessible to even small business owners, perhaps the most compelling reason for all businesses to consider mobile marketing is that it provides multi-channel reach for your customers.

 

You can use a mobile app with push notifications, create a responsive website that is perfectly accessible on a mobile device, benefit from local search, and use email marketing, social media platforms, and chat apps, in addition to sending marketing text messages.

 

You can reach your customers no matter where they are, and they can reach you no matter where they are. Google's "Mobile Path to Purchase" report is five years old, but the findings are still relevant today- The majority of consumers begin their research for new products or services on their smartphones, using a search engine such as Google. They research on their phones for more than 15 hours per week and visit mobile websites up to six times per week.

 

Also Read | Top 10 Digital Marketing Techniques

 

Latest Trends in Mobile Marketing:

 

Some of the upcoming trends in the mobile marketing field have been listed below:

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Trends in Mobile Marketing

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1. Evolution of Mobile Commerce:

 

Let's take a look at another area where the pandemic had a significant impact. Social media and e-commerce are not new concepts. One of their segments, however, deserves a special mention on our list: mobile commerce. 2020 was the largest mobile shopping year in history due to the coronavirus outbreak. People spent $53.2 billion on mobile in the United States alone in 2020, a 55% increase over the previous year.

 

It appears that the mobile commerce trend will not be forgotten by 2020. This mobile trend, which is here to stay, has only been fueled by the pandemic. According to App Annie, time spent on shopping apps will increase by 40% by 2025. People all over the world have developed a habit of shopping on their phones, as well as there is no reason for that to change.

 

Not surprisingly, the scope of mobile commerce, or m-commerce, has expanded at an exponential rate. The widespread use of mobile phones and tablets has paved the way for m-commerce to capture a larger portion of the digital marketing pie. According to Forbes, as more people shop on their phones, mobile commerce is expected to grow 68% by 2022.

 

2. Push Notification:

 

Perhaps the most popular mobile marketing trend today, incorporating mobile ad strategies such as push notifications is the best and most straightforward way to communicate with your customers worldwide. It can instantly deliver relevant information about your product or service to the appropriate audience.

 

Shopping apps, for example, notify or alert you about newly launched products based on your previous purchase history. Most downloaded apps on your Android or iPhone devices will notify you automatically, whether or not you have an internet connection. It is a win-win strategy for increasing user engagement and developing effective KPIs (Key Performance Indicators) for your company. These meaningful follow-ups can completely serve the purpose of increasing brand loyalty.

 

3. Rapid Adoption of 5G:

 

As consumers upgrade their devices to take advantage of carriers' 5G technology, marketers must be prepared to fully utilize its capabilities. 5G enables your company to deliver engaging data-heavy experiences that were previously impossible due to bandwidth and speed constraints. The increased bandwidth of 5G enables high-definition VR experiences and 4k streaming video, as well as fast data delivery. The race is on for brands to capitalize on the power and opportunities that 5G will bring - before your competitors.

 

4. Voice Search Optimization:

 

Approximately 65 percent of people do not want to return to a time before voice search because such devices have become daily necessities.

 

Not only are AI assistants like Siri, Google, and Alexa having an impact. Spotify, for example, has eliminated the need to type in a song title. Users can now speak in any language and listen to music in seconds. Write your brand's content in a conversational tone to master the voice search feature. This is because users prefer to converse with search engines in the same way they do with normal humans. 

 

For example, a person who previously searched for "Hair salons near me" will now ask, "What are some good hair salons?" Voice searches have transformed the former keywords game of SEO and brands need to cope up.

 

5. Influencer Promotion:

 

Aside from entertainment and communication, mobile phones now include apps that make it easy to complete everyday tasks. Furthermore, a thorough understanding of consumers allows for the identification of buyer personas and the generation of new leads for influencer marketing.

 

Fortunately, having a general understanding of your target audience can provide you with an excellent opportunity to approach millions of potential customers. Instagram, Facebook, IGTV, YouTube, and TikTok are extremely popular social media apps that can help your business strategies last a long time.

 

6. Email Promotion:

 

Those who believe email marketing is dead and an outdated practice should be aware that the open rate of emails has increased by more than 40% since the introduction of smartphones. So, even in 2021 and beyond, you must write compelling, personalized emails that add value to the readers. People are still eager to discount coupons and free offers, and only if you study your target audience better can you understand exactly what they want to hear from you.

 

Also Read | How does Email Marketing Work in Business? What are its Benefits?

 

7. Chatbots that converse:

 

Conversational AI chatbots are becoming increasingly popular. Chatbots use a combination of pre-programmed scripts and artificial intelligence to respond to customer questions that mimic human interaction. 

 

Chatbots can make (and cancel) reservations, conduct surveys, place orders, and answer questions, among other things. Furthermore, as the chatbots interact with your customers, you can learn more about them, creating future marketing opportunities and increasing engagement.

 

Providing a 24-hour service improves customer satisfaction while decreasing the need for support staff, resulting in increased efficiency. In addition, as chatbots “mature,” they can produce answers to frequently asked questions by gathering data from previous exchanges. This ever-expanding information database gives customers the information they need and reduces programming expenses.

 

The Wrap:

 

Mobile marketing is not a fad; it is the way of the future. There are several inspiring stories of growth fueled by mobile marketing, and it's past time for you to jump on board and meet your customers where they are - on mobile. Choosing an excellent mobile marketing platform, such as MoEngage, can make or break your growth strategy by assisting you in understanding and engaging your customers.