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Social Media Marketing: Working and Advantages

  • Ayush Singh Rawat
  • Jul 27, 2021
Social Media Marketing: Working and Advantages title banner

B2B marketers were obliged to modify their tactics quickly in 2020, as we are aware. With events being cancelled, budget cuts, and general uncertainty, the most nimble marketers were the ones that were best positioned to achieve their objectives. As a result, several marketers have refocused on their social media marketing approach.


Let's take a look at how social media marketing has helped them.



What is social media marketing?


The practise of advertising your business to potential consumers using the top social media platforms is known as social media marketing. Social media marketing is divided into two types: 


  • Social media management, and, 

  • Social media advertising.


The process of developing, distributing, marketing, and managing information across social media channels is known as social media management. This is an essential part of social media marketing, and it entails creating social media accounts and providing relevant material to your sites.


Advertising using social media platforms to lead visitors to an external location, such as your website, is known as social media advertising. These adverts frequently show as sponsored posts in the platform feed you're browsing.


Twitter advertising, for example, shows as Promoted Tweets, while Sponsored Posts appear on Facebook and Instagram.


(Recommended blog: what is Digital marketing)


The use of social media is growing rapidly throughout the world, and it is without a doubt one of the most popular online activities among internet users.


According to the most recent social media statistics, there will be 3.78 billion social media users globally in 2021, and this figure will only continue to rise in the coming years. As it stands, this corresponds to around 48% of the world's current population.


One of the reasons for the widespread use of social media is that mobile capabilities for users are constantly developing, making it easier to access social media from any location.


Most social media networks offer mobile applications or have been optimised for mobile browsing, allowing users to visit their favourite sites while on the go.


(Also read: What is Network Marketing?)



How does Social Media Marketing (SMM) Work?


Social media marketing functions on the principles of social media optimization (SMO). It’s a new uprising field in the internet marketing world. To upgrade your business or brand sales, it is important to utilize social media to get in touch with the targeted audience. 


And successfully conducted social media marketing will not only upgrade your sales but will also aid you to boost your brand’s goodwill. According to Buffer, there are five key pillars of social media marketing:


  • Strategy: This phase entails deciding on objectives, social media platforms that should be optimal for deriving traffic, and the sort of material that should be engaged.

  • Planning and Publishing: Businesses should make preparations for their content be it photo dumps, an engaging video, the script and choose when it will be made available on the platform.

  • Listening and Engagement: Keeping track of the feedback of users, customers, and others who have to say about your content, brands, and other company assets. This could need the use of a social media interaction tool.

  • Analytics and Reporting: Knowing how far your postings travel is a crucial part of being on social media, therefore engagement and reach reports are essential.

  • Advertising: Buying advertising on social media is a fantastic method to promote and grow a company.


(Must read: Marketing Intelligence: Applications and Process)



Apps Supporting Social Media presence

The banner shows some of the essential day to day apps that are important in forming a social media presence. The apps are anchor.fm, adobe spark post, CoSchedule, google analytics and snapseed.

Social media supporting applications

  1. Adobe Spark post 


Engaging created graphics are one of the most challenging forms of material to generate outside of the workplace, especially if you want anything animated.


Adobe Spark Post will be a tough competitor for your office's go-to designer.


The app has a wealth of templates and ideas, as well as clever design tools that make working on the move (and on a small screen) a breeze. It also allows you to add dynamic effects to social media images that need to stand out.


  1. Anchor.fm


Anchor.fm is a micro-podcasting, audio broadcasting, Q&A, and other audio recording app.


You may use it to produce original material, such as a podcast, or audio content that you can export and publish directly on social media. Sound clips and transcriptions, for example, make it simple to generate audio for social media.


(Related reading: 5 Factors Influencing Consumer Behavior)


  1. Snapseed


If you're going to create and share visual material on your phone, you'll want to be able to modify it as well.


There's no excuse not to edit photographs taken with your built-in camera before clicking "publish," given how simple it is to do so.


Snapseed is a fantastically complex yet user-friendly photo editing software for fine-tuning visual material. It's much easier to create and upload from your phone without needing to transmit it to a computer for editing.


  1. Google analytics


Driving traffic back to your website or other online domains is almost certainly part of your social media plan. How's it going for you so far? 


From Google Analytics’s mobile app, you can check that it's working properly, see how visitors behave once they arrive, and track the impact of various social media campaigns on your owned properties and their varied conversion objectives.


  1. CoSchedule


You may publish your finished work online once you've finished creating your gorgeous material. The finish line appears to be right in front of you, but with up to eight social media platforms to keep up with, it's really an illusion. The procedure can take an eternity if you're updating things on the fly. 


You save a lot of time and worry by planning everything ahead of time, but you still have the onerous and time-consuming chore of updating eight accounts for each post. CoSchedule may update as many as six social media platforms with your specified material at the same time. 


(Suggested blog: Top 10 Internet Marketing Strategies)



Advantages of Social Media Marketing 

Showing advantages of social media marketing as increased brand awareness, increased website traffic, increased levels of customer service and satisfaction, easy to measure the impact of your campaigns and much cheaper

Social media marketing advantages

  1. Increased Brand Awareness


Since you'll be connecting with a large audience of customers, implementing a social media plan will substantially enhance your brand awareness. Create social media profiles for your company and begin engaging with others to get started. 


Obtain "likes" and "shares" from your workers, business partners, and sponsors. Simply having people connect with your material can raise brand recognition and start to establish your company's reputation.


Each shared post will introduce a new network of people to your company, which may lead to them becoming prospective clients, and the more people who know about your company, the better.



  1. Increased website traffic


Social networking is an excellent way to increase traffic to your company's website. You may upload material with a link to your website on most social networking networks. You may encourage your viewers to click on the link if you offer engaging content. This links to your website, where they may discover more about your company.


Every social profile you have is a possible gateway to your website, and each post is a fresh opportunity to give value and demonstrate to visitors and followers why they should visit your site. These visits may eventually result in more leads and conversions.


(Similar reading: B2B marketing strategies)



  1. Increase levels of customer service and satisfaction


One of the benefits of social media for companies is that it gives them a direct connection to their consumers, allowing them to communicate with them in real time. This may be both a good and a disadvantage for brands.


Brands who take use of social media's real-time input listen to their customers and respond accordingly. Consumers can applaud or criticise your brand, and how fast and correctly you reply can have an impact on your brand's reputation. Brands who do not use this channel of communication look indifferent, causing consumers to get irritated and lose trust in the company.


(Read also: Inbound vs Outbound marketing)



  1. Easy to measure the impact of your campaigns


A firm may easily and quickly measure how effectively or poorly its marketing initiatives performed using social media. Actual and real-time figures of individuals engaged with your communication are provided by social media sites. You can find out how many people answered your call, clicked through, or loved your article by looking at the numbers.


This restriction is inherent in other marketing and promotional mediums, such as television or billboards. You can't know how many people saw a television commercial.


  1. Much cheaper


Traditional marketing approaches are far more expensive than social media marketing. It is usually free. A business may simply notify its clients and the rest of the world about an offer happening at their locations with a simple post on social media channels at no expense.

Rather of buying a full-page ad in the newspaper or paying for pricey prime time on television, businesses may now save money by using social media.


(Read also: Top digital marketing tools)





Social media marketing is a strong tool with several advantages for your business; nevertheless, it is a continuous process that must be incorporated into your overall marketing plan as well as your everyday routine. 


You must always aim to be innovative and on-trend as a constantly changing practise, and ultimately, display the amazing brand that you are to your audience.

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