Top Email Marketing Software

Marketing channels and trends change with time. While certain fads come and go rapidly, email is one of the few mediums that has stayed relatively constant. 

 

In fact, email remains the most popular content marketing medium for both B2C and B2B marketers. It is used by 87 % of B2B marketers and 77% of B2C marketers to nurture their audiences as reported by sprout social. 

 

It can also help you boost the effectiveness of your other marketing platforms, such as social media. Despite this, email marketers continue to confront several hurdles in their efforts. 

 

One of the most significant obstacles is the time it takes to compose a professional-looking email from start. Marketers may waste a lot of time generating and sending out emails that don't look great if they don't have the right tools. This reduces productivity and lowers your email marketing ROI.

 

Here is a list of the best email marketing software in the market.

 

 

Email marketing software that one must know

 

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1. Constant Contact

Homepage of Constant Contact, source:www.constantcontact.com

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Constant Contact is one of the world's most popular and fastest-growing email marketing businesses. It's also the most user-friendly email marketing solution for beginners. Manage your email lists, contacts, email templates, marketing calendar, and more with ease.

 

Unlimited emails, simple tracking and reporting, built-in social media sharing features, free image library, list segmentation, Facebook advertising integration, and a sophisticated eCommerce integration for Shopify businesses are all included with each account.

 

Email Plus memberships also include advanced tools like email automation, drip marketing, surveys & polls, discounts, online contributions, and subject line A/B testing, all of which help you send targeted emails and increase your open rate. 

 

With live chat, phone calls, email, community support, and a large collection of useful materials, Constant Contact provides unrivalled customer service.

 

They provide in-person live seminars around the United States in addition to online training. This enables small business owners to rapidly grasp the fundamentals of email marketing and use it to build their company like a pro. (Here)

 

 

2. Sendinblue

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A glimpse into the Sendinblue, source: www.sendinblue.com

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Sendinblue is a business-focused SMS and email marketing platform. They are one of Europe's most rapidly developing email marketing platforms. It's a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.

 

Beginner-friendly marketing automation capabilities are included in Sendinblue, allowing you to send transactional emails, set workflows for automated follow-up emails, and segment users. It may also use AI algorithms to determine the optimal time to send bulk emails, ensuring the greatest email deliverability.

 

Sendinblue provides an email marketing plan that is absolutely free and allows you to send emails to an infinite number of people. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails.

 

You may also utilise Sendinblue's SMTP bulk email marketing solution to send automated or transactional emails from your WordPress site. 

 

You don't need this for email marketing campaigns, but if you have a huge website and want automated real-time content-based emails, it's a good feature to have.

 

(Suggested reading: B2B Marketing)

 

 

3. Drip

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A visit into the homepage of Drip, source: www.drip.com

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For eCommerce, bloggers, and digital marketers, Drip is a strong corporate email marketing tool. They provide a variety of solutions to help with marketing automation, sales funnels, and personalisation.

 

All prominent website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups and opt-in sign-up forms to your website and collect more leads.

 

Drip's clever marketing automation capabilities, better email segmenting, split testing features, list groupings, and a visual automation workflow builder set it apart from competitors like Campaign Monitor.

 

These tools enable you to reach out to specific clients on your email list in order to increase sales.Live chat support, webinars, automated training, extensive courses, free guides, and superb documentation are all available through Drip.

 

They just added SMS notification to all plans, allowing you to communicate with your subscribers through both email and SMS marketing channels. For store owners, this gives them a genuine all-in-one email marketing platform.

 

(Top reading: Digital marketing guide)

 

 

4. ActiveCampaign

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A homepage view of ActiveCampaign, source: www.activecampaign.com

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Due to its strong automation features and deliverability, ActiveCampaign is one of the top overall email marketing tools. Machine learning algorithms, being the brightest support on this list, plays a crucial role. 

 

ActiveCampaign's Predictive Actions answer challenging questions about your customers in order to take action on your behalf and guide them along the sales funnel.

 

ActiveCampaign also works with over 850 other applications, including Facebook, Shopify, WordPress, and many others. You may construct list triggers and shift people depending on dynamic email content, sales follow-ups, and more by automating your list segments.

 

Email processes are dependable and simple to handle. All of this information is synced with their CRM, allowing salespeople to do advanced lead scoring.

 

Email deliverability is another significant selling factor, rating better than all other platforms on this list. Their emails are the least likely to be flagged as spam, and they have the highest chance of reaching key Gmail and Outlook inboxes as explained in an article of VentureBeat.

 

 

5. HubSpot

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Source: www.hubspot.com

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HubSpot is the most comprehensive marketing platform available. One of the simplest methods to create, optimise, and deliver great-looking emails is to use their email marketing software. 

 

Whether you're a little business or a major corporation, they provide a wealth of personalised features that you may choose, plan, and update.

 

This is a fantastic tool. Depending on the end user's email programme, email subject lines, preview text, and the message itself might all seem extremely different. Your emails will look excellent in any mailbox thanks to these previews.

 

You may also customise material for a user based on their device, list section, and geographic area. You may also A/B test your subject lines and content to ensure that your email open and click rates are as high as possible. 

 

The HubSpot analytics dashboard shows you statistics on opens and clicks, as well as unique data on how long people spent looking at your email.

 

(Related reading: Marketing Analytics)

 

 

6. Autopilot

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Source: www.autopilot.com

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Gone are the days when email marketing meant sending out a large number of emails.Email marketing must be smart in today's digital world, automatically sending the correct messages to the right prospects at the right time.

 

This is Autopilot's strong suit, as the name implies. They also feature one of the most well-designed canvasses for creating email automation sequences.

 

Anyone who has ever created an email automation sequence is aware of how quickly they can become perplexing. 

 

Autopilot handles this in an unusual way by enabling you to mark your automation sequences with emojis, stickers, and explanations, allowing teams to contribute on sequence creation.

 

Another useful aspect of Autopilot is its ability to initiate activities in other Autopilot products. This eliminates the need to use a service like Zapier to create integrations and makes your sequences much clearer to comprehend.

 

Autopilot is incredibly user-friendly and ideal for teams working on complex email automation sequences.

 

 

7. Benchmark

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A portrait of the homepage of Benchmark, Source: www.benchmark.com

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Benchmark is a good choice for any company searching for a well-designed and simple-to-use email marketing platform. 

 

Benchmark does a lot of things well and is competitively priced, but there's one feature that truly sets them apart from the competition: design.

 

Everything about their website, from the templates to the platform itself, is brilliantly designed — not only visually, but also in terms of user experience. 

 

While this may appear insignificant to some, it makes all the difference in terms of comprehending your data and making the appropriate impression on contacts.

 

Benchmark is an excellent solution for any small business that needs straightforward email marketing and automation software. 

 

It's likely to be a particularly strong fit for small agencies and consultancies where design is vital for both employee training and offering a positive client experience.

 

 

8. Moosend

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Moonsend’s homepage, source: www.moonsend.com

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Moosend has an email marketing solution for everyone, whether you're a total novice or a seasoned veteran. They provide all the capabilities you need to nail your email marketing campaigns, from a simple drag-and-drop email builder to an intuitive segmentation tool to precise real-time statistics.

 

Moosend's most useful feature is their ecommerce AI. It uses machine learning and collaborative filtering to match customers with goods they would enjoy based on comparable customers' buying patterns.

 

You'll also be able to effortlessly cross-sell depending on consumer buying behaviours, as well as keep track of how frequently they buy particular items (e.g. perishables) so you can consistently market the things they need when they need it.

 

Moosend also does the basics of email marketing very well. Their advanced personalization features allow you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

 

 

In the last, we have learnt excellent email marketing software that are playing critical roles as a part of digital marketing tools for business. Since the business owners are continuously improving their marketing efforts where email marketing software serves as a powerful tool for steady improvement in business marketing. 

 

Moreover, to harness the potential of email marketing software, it has become crucial to choose the right eminent domain of email marketing software that can boost marketing attempts to the next level.