Remember Tony Stark (Robert Downey Jr) designing his celebrated Iron Man suit through its holographic image?
If you’re familiar with these movies, you'll have some notion regarding the concept of Augmented Reality. (Speaking of movies, if you like you can take a look at our blog on Role of Internet of Things (IoT) in Movies)
We’ve all come across Augmented Reality at some point or the other in our lives. Be it while playing a game of Pokemon Go, amusing ourselves by clicking selfies trying out those wild Snapchat filters, decorating our homes through the IKEA app, or even while trying out different varieties of makeup with the L’Oreal app.
That’s augmented reality. To be present in the real world, yet to be able to interact with something that you can see and manipulate which isn’t really there.
In layman terms, Augmented Reality is a technology that enhances the real world by affixing layers of digital elements onto it. These elements include computer-generated graphics, sound or video effects, haptic feedback, or sensory projects.
The intention behind adding this digital information is to provide an engaging and dynamic customer experience that is enabled with the input received from varied hardware like smart glass, smart lenses, and smartphones.
Augmented Reality (AR) is often mistaken with Virtual Reality (VR). The main difference between the two is that while Virtual Reality replaces the entire real environment with an artificial one, Augmented Reality is applied in a direct view of an existing real environment and adds elements like sounds, videos, or graphics onto it.
The term Augmented Reality was coined back in 1990 by a Boeing researcher Tom Codell and one of the first commercial uses of this technology was in television and military. As the world shifted towards becoming more technology-driven, AR became increasingly prominent in multiple fields, rolling out its second wave and drawing its connection towards the interactive concept. (Related blog: An Introduction to Human Augmentation)
When we use a device or application enabled with the AR technology the hardware of the device or application captures the object's picture, sharing it with the computer vision program which then processes the image to gather all relevant details like the measurements of the object, any other objects which are present on the same surface, while also calculating how far these other objects are from the main object in focus.
By applying these insights the AR-enabled device will then develop and create virtual information that will serve as an overlay over the real object, giving a unique customer experience.
Augmented reality has highly advanced and developed over recent years. Yet the world of Augmented Reality is not just limited to the fun Snapchat filters we get to apply on our smartphones, as fun as they might be, nor to a game of Pokémon Go.
From interactive and engaging weather reports to assisting fighter pilots in locating their targets day or night, AR has now established itself as an impressive tool for the industry as well as the general public.
A crucial application of Augmented Reality in the case of the military field is Heads-Up Display (HUD). In this technology, a transparent display is placed directly in the view of the fighter pilot. This display facilitates data for the pilot which includes information on the horizon line, airspeed, and the altitude along with other imperative data.
Here “heads up” implies that owing to the display the pilot doesn’t need to look down towards the aircraft’s instrumentation to access the information he requires.
Another application is the Head-Mounted Display (HMD) which is adopted by ground troops. With this crucial data including the location of the enemy can be displayed within the line of sight of the soldier. This technology is also adopted for developing simulations to assist in training.
This technology is adopted by medical students to assist them in practicing surgery within a controlled environment. Visualizations help in demonstrating complex medical conditions to patients. Augmented reality also facilitates enhanced sensory perception for surgeons thus helping in reducing the chances of risks in operations. Combined with an MRI or X-ray Augmented Reality can provide everything within a single view for the surgeon.
In the case of surgical applications, AR’s role in Neurosurgery remains most prominent. The technology’s capacity of developing a 3D image including exact coordinates of the brain, on top of the real anatomy of the patient becomes highly advantageous for the surgeon. (Check here, how Artificial Intelligence has a crucial role in healthcare applications).
One of the areas where AR has proven its worth with most prominence has been in the case of Navigation applications. Advanced GPS systems adopt augmented reality to facilitate flawless navigation from Point A to Point B.
With the assistance of the smartphone’s camera as well as the GPS the user can observe the selected route in place of the live view in front of the car.
When it comes to Tourism, the most prominent application of AR has been introducing interactive elements into hotels to enhance the user’s experience. This aids hotels and resorts in facilitating useful information to customers when required. (Do you know how to handle and monitor such useful information in term of Big Data under the tourism industry)
For instance, The Hub Hotel from Premier Inn, a British resort, made augmented reality compatible through the wall maps it places in hotel rooms. When observed with a smartphone or tablet, the wall maps include extra information about some of the local places of interest, serving as a kind of tourist information tool.
Along with hotels, various other companies within the industry are designing AR apps to enable tourists to augment physical locations and tourist attractions. This implies that a user can point their smartphone at a building or landmark and learn more about it, in real-time. For instance, it allows the user to point their phone at a restaurant and be provided information regarding its menus or reviews.
A head-worn display can assist a mechanic fixing an engine to see superimposed representation and data in his real view. The strategy could be displayed in a portion in the corner, and images of the vital tools can explain the specific movement the mechanic needs to carry out. The expanded reality framework can mark all the significant parts.
Complex procedural fixes can be broken down into a progression of basic steps. Through this technology simulations can be utilized to prepare technicians, helping in cutting down on training costs.
The recent developments in technology as well as computing power has paved the pathway for AR to establish itself within the gaming industry. With head-worn systems growing more affordable and computing power getting more portable, AR is highly enhancing the gaming experience. One such popular game is Pokemon Go, which was released in 2016 and went on to become the new trend.
In the game, players locate and capture Pokemon characters that pop up in the real world, be it on a sidewalk, in a fountain, maybe even in your own bathroom. (Must read our new blog: 7 Applications of Big Data in the Casino Industry)
Various popular Android and iOS AR apps include Ingress, SpecTrek, Temple Treasure Hunt, Ghost Snap AR, Zombies, Run! and AR Invaders.
With the world becoming increasingly driven by digitalization the rise of social media (Such as Instagram and Tik Tok) and the internet has led to a significant increase in the development and sharing of data. With the advancement of smartphones, it has become easier for the public to access extensive amounts of data from multiple sources, a threat that is only enhanced with emerging AR technologies like AR smart glasses. This overload of data and information can lead to stress and confusion thus resulting in a delay in action.
The glasses enabled with AR technology pose a danger of endangering the perception of the consumer. The glasses may be created using substandard design or manufacturing processes which can hence endanger the perception of its consumer and also cause dire consequences depending on the application. Thus safeguarding the quality standards of the AR equipment becomes imperative for its successful application. (As we are talking about the manufacturing process and designing, understand the role and uses of RPA in the manufacturing industry)
While AR definitely provides fruitful information for its users, newbies and employees recently equipped with the technology may find it confusing or a distraction. When it comes to activities like driving or surgeries AR proving to be a distraction can be extremely dangerous. It becomes a priority for organizations to train their users to deliver a smooth transition from non-AR to AR-enabled activities.
Since the AR experience is carried out by first taking in the present physical environment, interpreting it and then enhancing it with extra digital information, a large degree of data is collected and this includes not just the data of the device’s user but also the data of any additional people being viewed through the device. This could endanger one’s personal privacy and prove to be a major issue once the technology rises in popularity. Strategizing methods to preserve personal privacy thus becomes a challenge in AR’s application.
When it comes to cybersecurity dangers and unapproved access through hacker attacks and malware, like all associated technologies, AR is vulnerable to the same. Like some other associated technology, These attacks can prompt refusal of service or overlay wrong data, leading to extreme and dire results.
For example, a hacker can mislead a driver utilizing an AR-controlled route framework and cause mishaps. The real-life dangers of AR cannot afford to be overlooked despite its popularity. If not addressed at their initial stage, these hazards can lead to significant difficulties and aggravations.
“I’m excited about augmented reality because unlike virtual reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently.” - Tim Cook
Many technology experts have now begun considering AR as the phenomenon booms every field it's applied in. By adopting augmented reality, advancement can be brought in multiple fields especially if we consider the future of augmented application development.
for more on AR, check out this Augmented Reality guide.
This blog hopefully sheds some light on the fascinating phenomenon which is Augmented Reality, while also at the same time highlighting the various contrasting aspects of it for you to speculate and reflect upon. Never miss a single analytical update from Analytics Steps, share this blog on Facebook, Twitter, and LinkedIn.
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