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What is Data Analytics and its types

  • Riya Kumari
  • Jan 08, 2021
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Data analytics is the crossroads of business strategies or you can say it is the vantage level where you can stare at the streams and point out the shapes. Data analytics simply implies the procedure of evaluating datasets to conclude the facts they collect. 


While data analytics can be easy, today the term is frequently used to portray the analysis of huge volumes of information or potentially high-speed information, which presents unique computational and data-handling challenges. 


Defining Data Analytics


In simple language, data analytics is the science of evaluating raw data to make outcomes from the data. Data analytic techniques help you to carry raw data and find patterns to take out useful ideas from it. Nowadays, data experts use data analytics in their core research. Several companies also use data analytics to make informed decisions. 


Data analytics is a wide term that includes numerous assorted sorts of data analysis. Any type of data can be exposed to data analytics strategies to get an understanding that can be used to improve things. For example, gaming corporations use data analytics to set prize timetables for players that keep most of the players dynamic in the game. Similarly, there are other types of corporations that use data analytics according to their needs.


Data Analysis procedure and steps


  1. The initial step is to decide the information prerequisites or how the information is gathered. Information might be isolated by age, gender, or income. Data values might be mathematical or be isolated by class.


  1. The second step in data analytics is the way toward gathering it. This should be possible through an assortment of sources, for example, computers, online sources, cameras, or through the workforce.


  1. When the information is gathered, it should be coordinated so it tends to be examined. Association may occur on an accounting page or other type of programming that can take statistical data.


  1. The data is then tidied up before the examination. This implies it is scoured and checked to guarantee there is no duplication or blunder, and that it isn't deficient. This progression remedies any mistakes before it goes on to an information expert to be dissected. 


(Recommended read:  Top 5 Statistical Data Analysis Techniques)


Types of Data Analytics


There are four types of data analytics descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Here we will have a glance at all the four types in detail.


  1. Descriptive Analytics


Descriptive analytics simply describes the answer to what happened and it alters raw information from numerous data sources to give important knowledge into the past. Though, these outcomes barely signal that something is wrong or right, without clarifying why.



  1. Diagnostic Analytics


At this stage, historical information can be classified against other data to acknowledge the topic of why something happened. Diagnostic analytics provides top to bottom bits of knowledge into a specific issue.

This image is indicating the four types of data analytics- descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

 4 types of data analytics

  1. Predictive Analytics


Predictive analytics is giving hints that it is something related to future prediction. Yes, it is as it tells about what is going to happen. It uses the discoveries of descriptive and diagnostic analytics to identify bunches and special cases and to predict future trends, which makes it a significant device for estimating. 


Predictive analytics has a place with advanced analytics types and brings numerous points of interest like complex analysis dependent on the machine or deep learning and proactive methodology that predictions empower.


Nevertheless, our information advisors state it obviously: predicting is only a gauge, the exactness of which exceptionally relies upon information quality and security of the circumstance, so it expects cautious treatment and persistent streamlining.


(Suggested read: Business Analytics Process)



  1. Prescriptive analytics


The motivation behind prescriptive analytics is to prescribe what move to make to eliminate a future issue or take full advantage of a promising trend. Prescriptive analytics utilizes advanced tools and technologies, similar to machine learning, business rules, and algorithms, which makes it modern to actualize and manage. 


Also, this cutting edge sort of data analytics expects recorded inner information as well as outer data because of the nature of algorithms it depends on.



Importance of Data Analytics


Data analytics plays an essential role in any company. It helps you in making sense of the data you already have, such as;


  • It assists companies to optimize their achievements. 

  • If you implement it in your business model then it implies that it can encourage decreasing expenses by specifying better profitable manners of doing business and by collecting huge quantities of data. 

  • Business analytics benefits any company in making decisions, knowing their customer's desires, and fulfilling their expectations, and because of this, your company will reach better and new products and services.


(More to read: Big data analytics for IoT


  • Data analytics supports any company that is growing by analysis of the business value chain like the analytics will inform you how the existing data is going to benefit the business. 


After that, industry knowledge is another thing that you will be able to discern once you get into data analytics. We all know that the economy and trends change fastly, so data analytics provides us with analyzed data that assists us in glimpsing opportunities before time.


(Read also: Big data analytics for businesses)


“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway”- Geoffrey Moore


4 Ways to Use Data Analytics


Data can give a lot of value to any company. But, for unclosing those values, you require the analytics elements. Analytics procedures give organizations admittance to insights that can assist them in improving their performance. It can assist you in improving your knowledge of your clients, promotion missions, budget, and many more.


As the significance of data analytics in the business world expands, it becomes very important that your organization sees how to execute it. A few advantages of data analytics incorporate;


  • More Efficient Operations


Data analytics can assist you with smoothing out your processes, save money, and lift your primary concern. At the point when you have an improved comprehension of what your audience needs, you squander less energy on making promotions and substances that don't coordinate your audience’s interests. This implies less money spent as well as improved outcomes from your campaigns and substance strategies. 


Along with decreasing your expenses, analytics can likewise help your income through expanded changes, promotion income, or memberships.


  • More Effective Marketing


If you understand your audience you will market them more effectively. Data analytics gives you valuable bits of knowledge into how your missions are performing so you can adjust them for ideal results. You can use this data to change your focus on standards either physically or through computerization, or use it to create diverse information and imagination for various fragments.


  • Improved Decision Making


Organizations can use the bits of knowledge they pick up from data analytics to illuminate their choices, prompting better results. 


    • Data analytics dispenses with a large part of the mystery from arranging promoting efforts, picking what substance to make, creating items, and then some. 

    • It gives you a 360-degree perspective on your clients, which implies you comprehend them all the more completely, empowering yall the more likely to address their issues. 

    • Additionally, with present-day data analytics technology, you can consistently gather and examine new information to refresh your understanding as conditions change.


  • Better Customer Service


Data analytics gives you more bits of knowledge into your customers, permitting you to tailor customer service to their necessities, give more personalization and fabricate more grounded associations with them. Thus, your information can uncover data about your customers' communications preferences, interests, and many more. 


Having a focal area for this information additionally guarantees that your entire customer service group with your sales and marketing groups are on the same page.


What are Data Analytics Technologies?


Today, the developing volume of data and the high-level analytics technologies accessible mean you can get a lot of further information experiences all the more rapidly. The insights that big data and current advances make conceivable are more exact and more itemized. So, here we will read about some of the technologies that render new data analytics so strong;


  • Machine Learning


Artificial intelligence, machine learning and deep learning are some of the buzzwords in the industries. Machine learning is a subset of artificial intelligence that is crucial for data analytics and includes algorithms that can memorize on their own. 


It is the one that facilitates applications to collect data and analyze it by anticipating results without somebody explicitly programming the system to gain that outcome. 


  • Data Mining


Data mining means that it is the process of simplifying large data to specify structures and find connections between data points. It provides you to filter through huge datasets and sort out what's applicable. You would then be able to utilize this data to direct analyses and illuminate your choices. The present data mining technologies permit you to finish these errands outstandingly rapidly.


  • Data Management


If you want to analyze data then, the first step is to understand the flow of data in and out of your system. Then, you have to keep that data organized and you also check the quality of data and collect it in a safe place. So, organizing a data management program can assure that your company is on a similar page regarding how to govern and deal with data.




Data is very important for any company and it helps them to understand their customers, enhance their advertising campaigns, and expand their lowest lines. Data analytics tools and processes are very crucial as there are several advantages of data but without these tools, you can't access these advantages. 


Raw data has a bunch of abilities, but you require data analytics to open the ability to develop your company. Thus, we can say that data analytics is very significant for the development of any business as data analytics supports the company in optimizing its performance.

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