Wing Assistant: Changing the Way Companies Hire and Work with Virtual Assistants

Not many people know that the virtual assistant (VA) industry has been around for about 25 years. Entrepreneur Christine Durst is credited with being the first founder of a VA staffing company, with the launch of the Internet-based My Staff, LLC in 1995. Since then, the industry has exploded and branched out into more than general assistance.

 

Today’s VAs don’t just complete administrative tasks and clerical work for their employers. There are remote business assistants for everything, from medical services and real estate to information technology and finance.

 

It is easy to see why virtual assistants are in high demand. Businesses of all sizes recognize how cost effective it is to hire a VA instead of opting for a full-time, in-house employee. With a virtual assistant, owners don’t have to consider insurance, retirement benefits, and similar costs. They can also scale their operations as necessary, hiring as few or as many VAs as they need. 

 

Getting a VA also means business owners can free up their time for high-level tasks. No more busywork—a virtual assistant will take care of organizing executives’ inboxes, scheduling meetings, producing content for the company’s social media page, and the like.

 

Wing Assistant: Shaping the Future of Work

 

Despite being a relative newcomer, Wing Assistant is becoming a sought after managed service provider in the virtual assistant space. Founded in 2018 as a company providing a concierge assistant for personal tasks, Wing pivoted into B2B in 2020, amid the COVID-19 pandemic. This decision came about after Wing’s management analyzed the company’s offerings with respect to the current situation at the time.

 

“The lockdown abruptly ended our business—after all, there was really no need for the vast majority of our [personal assistant] use cases,” said Wing CMO and co-founder Roland Polzin, in an interview with the UC Irvine Newsroom. This shift proved productive for the company; they saw sales for their new offerings soar, which led to $2.1 million in seed funding in October 2021.

 

Wing provides busy teams and executives with dedicated assistants who will take over recurring work such as research, data entry, and other admin tasks, just like other players in the space. However, Wing distinguishes itself from other providers by operating as a product-based service platform. The company has a mobile app and software platform which helps an employer work efficiently with their remote assistant.

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Wing assistant services

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An End-to-End, Completely Managed Solution  

 

Wing Assistant can potentially change the labor market at a fundamental level. Wing has workers distributed across the globe. Its employees are in the U.S., Canada, Europe, Hong Kong, India, Mexico, the Philippines, and more. It also connects international markets and employs technology in easing existing pains through offshore labor, which means a win for all parties involved.

 

From their global teams in Mexico, India, and the Philippines, managers source assistants for their clients. They identify and select candidates who will be the best fit for openings. With Wing, businesses can access global talent securely and easily. At the same time, global talent has a convenient way to enjoy being part of the international labor market safely and legally. 

 

Wing takes care of all the administrative hassles of employment, which is a huge load off both VAs and business owners. In this way, everyone can focus on what they do best. Within only a few days after signing up, clients will have a capable new team member ready to hit  the ground running, on easy and flexible employment terms.

 

Wing Assistant also offers competitive rates for the extent of coverage they provide. The Limited plan, at $499 per month, gives access to 80 work hours, one assistant, and the Wing app. This works out to just a little over $6 per hour.

 

At this price tier, the assistant will render 4 hours of work during an agreed-upon window, from Mondays to Fridays. During those 4 hours, clients can ask their VA to do any business task—there is no cap on the number of items they will take on within the period. As long as the VA can complete the task within the client’s hours, he or she will get to it.

 

Besides the Limited plan, there are also the Basic and Pro plans. In the Basic plan ($799 per month), clients get 8 work hours a day from their general assistant. Meanwhile, in the Pro plan ($1,499 per month), clients get 8 hours of coverage from 2 VAs.

 

 

Remote Work Tailored for Customer Success

 

Wing does not stop at finding the best remote workers and offering services at competitive price points. They mean it when they say end-to-end—the company provides a Customer Success Manager (CSM) to each of their clients.

 

Once a client signs up, their CSM meets with them to figure out their business goals and how Wing can help them achieve these. The CSM also acts as a liaison for client concerns—if the business owner has feedback on their VA’s performance, or on the services in general, they can course it through their CSM.

 

CSMs are also part of the team surrounding VAs and helping them continuously improve. Wing Assistants are dedicated—they work on one client at a time—but they don’t work in isolation. Each assistant undergoes training and has a supervisor, a CSM, and a support system of fellow VAs. With this setup, Wing’s clients get to enjoy the benefits of hiring an independent contractor or fulfiller and the assurance that their assistant has the support they need to thrive while working remotely.

 

 

Leveraging Digital Innovations for VA Work

 

Another one of the benefits Wing clients can take advantage of is how the company integrates AI into their operations. Wing uses a sophisticated AI to flag issues and negative sentiments during quality assurance. The company’s backend technology is an industry first—Wing uses their VA tech for QA, staffing processes, and customer service.

 

The Wing Assistant app also has the following features:

 

1. Communication - Clients and virtual assistants can use the app to send chat messages. Clients can also upload video recordings of their instructions and integrate Wing with other tools like Slack.

2. Task management - The wing app contains tools like a kanban board and task IDs which aid VAs in prioritizing tasks and showing their progress on assignments.

3. Data storage - Clients can also send task-related materials like images and videos for posting on social media through the app.

4. Password management - clients can safely share login credentials with their VAs through this function on Wing’s software.

5. Workflows - customers have access to a tool allowing them to provide VAs with step-by-step instructions on how to perform a complex task.

 

Besides these main features, the app also has use case-specific ones like a social media content calendar and post scheduler.

 

Helping Businesses Scale while Reinventing Jobs

 

A significant number of Wing’s clients are startups and SMEs. Wing’s unique range of services are perfect for enterprises looking to rapidly grow their business—their affordable offerings, dedicated and trained staff, and detail-oriented supervisors are exactly what a growing company needs to help it build a strong foundation.

 

They also walk the talk, choosing to operate completely remotely themselves. Their corporate team is distributed across the globe, in or near areas where they source their assistants. This positions Wing’s success managers perfectly—they are able to easily empathize with their clients and are motivated to look for solutions to their concerns with their VA’s work.

 

Aside from this, the company’s software platform instantly connects businesses with vetted remote talent on a monthly basis. Clients no longer have to worry about contracts—if they need to scale up or down, they can adjust their subscription accordingly.

 

Wing’s model eliminates several business pain points. They take care of recruitment, from preparing and launching posts for jobs to sifting through resumes, assessing candidates, and selecting the ones best fit for the role.

 

They also handle the more involved and tedious aspects of employee administration, like paying taxes and other overhead, maintaining fulfillers’ paperwork, and other documentation.  Finally, if talent decides to leave, Wing customers won’t have to experience the scramble of going through all the stages of recruitment again. Wing handles everything from start to finish.

 

It’s also worth noting that since Wing Assistant taps into the global talent pool, it can provide more affordable talent than most companies could source on their own. For a startup or SME with limited resources, Wing’s assistants are an undeniable force multiplier.

 

There Are No Options Today Quite Like Wing

 

Wing Assistant is carving out a unique place for itself in the managed services industry. The virtual assistant company does more than match companies with vetted, remote talent. Wing also provides a platform for securely and conveniently communicating with assistants, QA for assistant output, and a turnkey solution for staffing businesses, all for an affordable monthly fee.

 

With their assistants being able to handle a range of tasks in several industries—from e-commerce to real estate, medical services to entertainment, and more—there are few options quite like Wing Assistant. This company is certainly living up to its promise of being the world’s best assistant for business.